Another bloody Christmas ad from PETA
Grey London and O Positive's David Shane provide a slice of social realism with an extra splatter of claret in this witty yet impactful Christmassacre.
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Credits
View on- Agency Grey/London
- Production Company O Positive/London
- Director David Shane
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Credits
View on- Agency Grey/London
- Production Company O Positive/London
- Director David Shane
- Executive Producer/Producer Nell Jordan
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Editing Mackcut
- Editor Gavin Cutler
- Assistant Editor Louisa Philips
- Post Production/VFX/Color Untold Studios
- Executive Post Producer Ian Berry
- Senior Post Producer Elle Lockhart
- VFX Supervisor Alex Grey
- Sound Runamok Studios
- Sound Jonny Platt
- Cinema Mix 750mph
- Cinema Mixer Mike Bovill
- Music APM Music
- Casting Hammond Cox Casting
- Casting Director Michael Cox
- Managing Director Jonny Tennant-Price
- Chief Creative Officer Helen Rhodes
- Head Of Creative Operations James McNichol
- Creative Director Sam Haynes
- Creative Director John Gibson/London
- Design Director Sarah Burns
- Motion Designer Tyrone Zall
- Head of Production (HP) Maxine Hose
- Senior Producer Lizzie Mabbott
- Junior Producer Alicia Cordell
- Production Designer Kem White
- DP Christopher Sabogal
- VFX Lead/Online Editor Andrew Curtis
- Color Producer Eli Mari Sandal
- Colorist Julien Alary
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Grey/London
- Production Company O Positive/London
- Director David Shane
- Executive Producer/Producer Nell Jordan
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Editing Mackcut
- Editor Gavin Cutler
- Assistant Editor Louisa Philips
- Post Production/VFX/Color Untold Studios
- Executive Post Producer Ian Berry
- Senior Post Producer Elle Lockhart
- VFX Supervisor Alex Grey
- Sound Runamok Studios
- Sound Jonny Platt
- Cinema Mix 750mph
- Cinema Mixer Mike Bovill
- Music APM Music
- Casting Hammond Cox Casting
- Casting Director Michael Cox
- Managing Director Jonny Tennant-Price
- Chief Creative Officer Helen Rhodes
- Head Of Creative Operations James McNichol
- Creative Director Sam Haynes
- Creative Director John Gibson/London
- Design Director Sarah Burns
- Motion Designer Tyrone Zall
- Head of Production (HP) Maxine Hose
- Senior Producer Lizzie Mabbott
- Junior Producer Alicia Cordell
- Production Designer Kem White
- DP Christopher Sabogal
- VFX Lead/Online Editor Andrew Curtis
- Color Producer Eli Mari Sandal
- Colorist Julien Alary
If you're a bit fed up with the picture-perfect Christmas scenes adland has fed us over the past couple of weeks, you might like the direction PETA's taken.
Rather than make a straight-up shock spot about the horrors of poultry farming, the animal-protection organisation's Happy Christmassacre instead presents itself as a naturalistic (and pretty funny) slice of everyday life. That is, until the blood starts flowing...
Created in partnership with Grey London and David Shane at O Positive, the film splatters vibrant plasma all over its likeable characters, making a powerful point about the hidden violence that led to such a 'wholesome' moment.
The idea is continued with some equally attention-grabbing OOH pieces, depicting Santa’s red and white suit replaced with close-ups of stained animal pelts.
“Nothing says Christmas like carving up the corpse of a once-sentient being in front of your nearest and dearest," says Helen Rhodes, Chief Creative Officer, Grey London. "This year, we wanted to shine a light on that dark festive tradition, to expose the quiet, normalised savagery that plays out at millions of dinner tables across the country.
"We hope our message resonates so that this Christmas, more people choose compassion over cruelty - and that nut roast sales go through the roof.”
“It’s such a strong and simple idea," comments director David Shane. "We’re all complicit, right? Most of us kind of turn a willful blind eye to how the food we eat at the holidays arrives on our plate. But even though we’re trying to say something fairly serious, it was a ludicrously hilarious shoot. And the hardest job fell to our lovely cast who had to try not to laugh when getting sprayed with streams of fake blood.”
"Christmas is meant to be a season of goodwill to all, yet for millions of animals, it’s anything but," notes Mimi Bekhechi, Vice President for UK and Europe, PETA. "PETA’s goal is to challenge perceptions, and the talented team at Grey London has done just that with this darkly humorous film, which highlights how easily people can overlook the suffering behind their Christmas lunch.
"We hope this thought-provoking spot will inspire viewers to extend the spirit of kindness to everyone this festive season by leaving animals off their plates.”
