Christmas hits the END. game

British retailer END. has unveiled its Christmas campaign, A Very Merry END., which is a playful celebration of the festive season told through a distinctly regional lens. 

The 60-second spot follows a group of Santas from END. locations across Newcastle, Glasgow and Milan, each arriving a little too early to collect their gifts in-store. As they debate opening times, they check in with their London counterpart, who’s thought ahead and is already settled by the fire with the gifts that he bought through the END. app.

The spot was created direct-to-client and produced through UNIT9 London, with CODA on directing duties, with the spot keeping things gritty and unpolished, an approach that feels authentic to the brand.

“This campaign is important for END. as it expresses who we are beyond product," said Sebastian Suhl, Chief Executive Officer at END. "It celebrates connection, community and the joy of gifting through our own cultural lens. It captures the creativity that sits at the heart of the brand and marks a milestone in our ongoing evolution. As we continue to build deeper emotional connections with our audience, we remain true to our foundations of culture, curation and creativity broadening what END. means, not just as a place to shop, but as something people connect with.”