How the Grinch shopped Christmas
The legendary curmudgeon sees his shopping grow three sizes when in ASDA in this festive offering from Lucky Generals and director Dexter Fletcher.
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Credits
View on- Agency Lucky Generals/London
- Production Company Curate Films
- Director Dexter Fletcher
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Credits
View on- Agency Lucky Generals/London
- Production Company Curate Films
- Director Dexter Fletcher
- Editing Marshall Street Editors (MSE)
- Editor Tim Thornton-Allan
- Editor Hannah Yerbury
- Post Production/Color/VFX 1920
- Post Producer Ross Culligan
- VFX Artist Ryan Hadfield
- Colorist Kai Van Beers
- Sound No.8
- Sound Producer Karen Noden
- Sound Engineer Sam Robson
- Producer Clara Bennett
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Lucky Generals/London
- Production Company Curate Films
- Director Dexter Fletcher
- Editing Marshall Street Editors (MSE)
- Editor Tim Thornton-Allan
- Editor Hannah Yerbury
- Post Production/Color/VFX 1920
- Post Producer Ross Culligan
- VFX Artist Ryan Hadfield
- Colorist Kai Van Beers
- Sound No.8
- Sound Producer Karen Noden
- Sound Engineer Sam Robson
- Producer Clara Bennett
In How the Grinch Stole Christmas!, it takes a full-blown Christmas heist, a moral reckoning, and the collective cheer of Whoville to make his heart grow three times and change his feelings on the season.
In this ad, it just takes a trip to ASDA.
Putting the green ghoul in the guise of a grumpy dad, Meet ASDA’s newest fan sees joy gleaned from cost-effective purchases; the character's festive ditty going from humbug to happy over the course of the spot.
Created by Lucky Generals and directed by Dexter Fletcher through Curate Films, this fun use of IP marks an early Christmas present for the ad breaks.
“We know our customers love Christmas even more than most, but it’s no secret that it can also bring significant financial pressure," explains Rachel Eyre, Chief Customer Office at Asda. "We wanted to lean into that truth this year in a fun and engaging way only Asda can and show our customers that we’re not taking our foot off the gas when it comes to delivering on our Asda Price promise this festive season.
“Who better to encapsulate that than the Grinch? I’m extremely encouraged by the results from the effectiveness testing we’ve done at each stage of the campaign development and look forward to seeing the reaction from our customers and colleagues.”
“We have remained true to the brand platform this Christmas – delivering consistency for customers at a time they need it most," adds Cressida Holmes-Smith, CEO at Lucky Generals. "We’ve faced into the reality of Christmas in a fun and light-hearted way, recognising that for many families although they love Christmas and everything the festive season brings, it can be bring with it a financial burden - so there is no wonder it can turn people Grinchy. But with Asda’s prices, they don’t need to be. We wanted to tell this story in a big, bombastic, fun, entertaining modern way with songs and lights and dancing and all the trimmings people deserve from a big Christmas ad.”
