IKEA’s Christmas presence
McCann’s moving festive campaign for the homeware retailer reminds us that the best gift isn’t found under the tree.
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Credits
View on- Agency McCann/Madrid
- Production Company Igloo Films
- Director Alauda Ruiz de Azua
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Credits
View on- Agency McCann/Madrid
- Production Company Igloo Films
- Director Alauda Ruiz de Azua
- Post Production Craft Madrid (In-House at McCann/Madrid)
- Head of Post Production Vanessa Pizarro
- Sound Design Craft Madrid (In-House at McCann/Madrid)
- Chief Creative Officer Eoin (Owen) Sherry
- Executive Creative Director Miguel Madariaga
- Senior Art Director Natalia Ballesta Ferro
- Head of Art Blanca Oriz
- Senior Copywriter Irene Ferreira Fernandez
- Creative Ander Mendivil
- Creative Daniel Garcia
- Creative Oscar Martinez Martinez
- Producer Laura Guerrero
- Post Production Esther Ceballos
- Executive Producer Meghan Shaw
- Art Director Paloma Lopez
- DP Sergi Gallardo
- Editor Andres Gil
- Post Production Marisa Mesonero
- Colorist Paula Ruiz
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Credits
powered by- Agency McCann/Madrid
- Production Company Igloo Films
- Director Alauda Ruiz de Azua
- Post Production Craft Madrid (In-House at McCann/Madrid)
- Head of Post Production Vanessa Pizarro
- Sound Design Craft Madrid (In-House at McCann/Madrid)
- Chief Creative Officer Eoin (Owen) Sherry
- Executive Creative Director Miguel Madariaga
- Senior Art Director Natalia Ballesta Ferro
- Head of Art Blanca Oriz
- Senior Copywriter Irene Ferreira Fernandez
- Creative Ander Mendivil
- Creative Daniel Garcia
- Creative Oscar Martinez Martinez
- Producer Laura Guerrero
- Post Production Esther Ceballos
- Executive Producer Meghan Shaw
- Art Director Paloma Lopez
- DP Sergi Gallardo
- Editor Andres Gil
- Post Production Marisa Mesonero
- Colorist Paula Ruiz
In today’s fast-paced world, quality time with loved ones feels more precious than ever. And what could be more relaxing and bonding for stressed-out parents than building flatpack furniture together?
Centred around this simple idea, furniture retailer IKEA Spain’s holiday campaign, created by McCann, The best gift is being present, invites everyone to ‘Activate Home Mode’ and give loved ones the most valuable thing of all: their presence.
Directed by Alauda Ruiz de Azúa through Igloo Films with agency production by Craft Worldwide Spain, the campaign tells a touching story through the eyes of a child who, simply wanting his distracted parents’ attention, puts IKEA shelving on his Christmas list – secretly knowing that it takes two adults to assemble.
