McDonald’s Taiwan's dreamy brekkie
Fei Yu-Ching’s Goodnight Song is given a foody makeover in Ogilvy Taiwan's sweetly surreal spot.
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Credits
View on- Agency Ogilvy/Taipei
- Production Company Blue Moon Films
- Director Gavin Yin
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Credits
View on- Agency Ogilvy/Taipei
- Production Company Blue Moon Films
- Director Gavin Yin
- Executive Creative Director Giant Kung
- Creative Lisa Hsu
- Creative Yoyo Hsu
- Creative Jill Yin
- Producer Jon Chang
- Producer Scottie Yang
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Taipei
- Production Company Blue Moon Films
- Director Gavin Yin
- Executive Creative Director Giant Kung
- Creative Lisa Hsu
- Creative Yoyo Hsu
- Creative Jill Yin
- Producer Jon Chang
- Producer Scottie Yang
In Taiwan, Fei Yu-ching’s Goodnight Song is as synonymous with bedtime as Happy Birthday is with celebrations in the West, or Mariah Carey is with Christmas, so it's a bit of an anomaly to hear it associated with a morning meal.
However, for Ogilvy Taiwan's new spot for McDonald's breakfast menu, Goodnight, See You for Breakfast, an evening dreaming of early-morning treats is par for the course.
Directed by Gavin Yin through Blue Moon Films, the film's cheery surreality and mixed-media approach gives the charming message an ethereal feel that lulls you into a hungry slumber.
