Sucking up to Santa with See's Candies
The confectionery brand’s holiday campaign features a wily little scamp who realises he's going to have to bribe the big guy on the sleigh if he wants any gifts this year.
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Credits
View on- Agency Poke The Bear
- Production Company Native Content/USA
- Director Jorn Threlfall
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Credits
View on- Agency Poke The Bear
- Production Company Native Content/USA
- Director Jorn Threlfall
- Editor James Rayburn
- Editor Rodney DeMeglio
- Editor Deedle LaCour
- Editing/Post Production CharlieUniformTango
- Color Thrive Colour
- Colorist Matt McClain / (Colorist)
- Creative Director Bill Milkereit
- Creative Director Todd Tucker
- Producer Kathleen Torres
- Post Producer Jennifer Hineman Brannon
- Audio Engineer Jake Kluge
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Poke The Bear
- Production Company Native Content/USA
- Director Jorn Threlfall
- Editor James Rayburn
- Editor Rodney DeMeglio
- Editor Deedle LaCour
- Editing/Post Production CharlieUniformTango
- Color Thrive Colour
- Colorist Matt McClain / (Colorist)
- Creative Director Bill Milkereit
- Creative Director Todd Tucker
- Producer Kathleen Torres
- Post Producer Jennifer Hineman Brannon
- Audio Engineer Jake Kluge
Developed in collaboration with Dallas agency Poke The Bear, the 104-year old US sweetie brand See’s Candies is back with a second year of the festive ‘Break Out The Good Stuff’ platform.
Among the fun spots, directed by Jorn Threlfall through Native Content, Rough Year is a cute tale of a lad reflecting on a year of misbehaving – from giving his kid sister and her doll unwanted haircuts to making slingshots from Granny’s undergarments. Shocking stuff, but the right sort of cupcake offering will no doubt appease Mr Claus.
“The powerful thing about this campaign is that the candy is the catalyst, the thing that stops people in their tracks,” said Bill Milkereit, Co-Founder/Writer at Poke The Bear. “We didn’t have to 'create' much of anything – that iconic white box of See’s is one of America’s great statement makers. We just had to bring to life little sitcoms where See’s could show up and do its thing. ”
