Volvo’s vehicle for change
In Chris Wilcha’s short film for the auto brand, photographer Gus Powell documents the ups and downs of life from the perspective of his first family car.
)
Credits
View on- Agency Amazon Advertising/San Francisco
-
- Director Chris Wilcha
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Amazon Advertising/San Francisco
- Director Chris Wilcha
- Post Production Uppercut
- DP Igor Martinovic
- Talent Adam Scott / (Talent)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Amazon Advertising/San Francisco
- Director Chris Wilcha
- Post Production Uppercut
- DP Igor Martinovic
- Talent Adam Scott / (Talent)
Vehicle brand Volvo has unveiled this touching first episode of its documentary series, The Family Car: An American Love Story, created by Amazon Advertising and directed by Chris Wilcha.
The touching first instalment follows photographer Gus Powell’s Family Car Trouble project, documenting his children’s growth alongside his father’s slow decline, all anchored by the car that’s carried them throughout.
Through Igor Martinović’s cinematic vision, the series explores the bond between people, their families and their Volvos, redefining what the value of a family car means.
