YETI’s reverse psychology
In a punchy and playful holiday campaign, the ice chest and outdoors accessories brand gives us plenty of reasons why we shouldn’t buy their products.
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Love Song
- Director Jess Kohl
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Love Song
- Director Jess Kohl
- Editing Cartel
- VFX Company TRAFIK
- Color Company TRAFIK
- Audio Post Field Day Sound
- Music Company South Music & Sound Design
- Senior Producer Byron Oshiro
- Designer Macy Eiesland
- Producer Alina Ines Fox
- Chief Creative Officer Felipe Ribeiro
- Head Of Production Orlee Tatarka
- Global Executive Producer Robert Saxon
- Design Director Karen Koch
- Copy Editor James Yu
- Design Producer Amy Kirby
- Group Creative Director Pierre Jouffray
- Group Creative Director Derek Szynal
- Senior Copywriter Alex Maleski
- Art Director Brad Trost
- Director Daniel Wolfe
- Executive Producer Deannie O'Neil
- Line Producer Jenni Haberstock
- Head Of Production Paige Kauffman
- DP Norm Li
- Executive Producer Viet-An Nguyen
- Editor Dan Sherwen
- Senior Post Producer Cassandra Guardado
- Managing Director Lauren Bleiweiss
- Executive Producer Karena Ajamian
- Vfx Producer Ricky Lam
- Vfx Supervisor Marc Lougee
- Creative Partner + Flame Lead Claus Hansen
- Colorist Daniel de Vue
- Color Producer Geoff Linville
- Head Of Production Angela Zappella
- Audio Mixer Noah Woodburn
- Creative Director Matt Drenik
- Executive Producer Leslie Carthy
- Sound Designer Morgan Johnson
- Creative Director Dan Pritikin
- Executive Director Ann Haugen
- Composer Charles Humenry
- Composer Jon Darling
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Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Love Song
- Director Jess Kohl
- Editing Cartel
- VFX Company TRAFIK
- Color Company TRAFIK
- Audio Post Field Day Sound
- Music Company South Music & Sound Design
- Senior Producer Byron Oshiro
- Designer Macy Eiesland
- Producer Alina Ines Fox
- Chief Creative Officer Felipe Ribeiro
- Head Of Production Orlee Tatarka
- Global Executive Producer Robert Saxon
- Design Director Karen Koch
- Copy Editor James Yu
- Design Producer Amy Kirby
- Group Creative Director Pierre Jouffray
- Group Creative Director Derek Szynal
- Senior Copywriter Alex Maleski
- Art Director Brad Trost
- Director Daniel Wolfe
- Executive Producer Deannie O'Neil
- Line Producer Jenni Haberstock
- Head Of Production Paige Kauffman
- DP Norm Li
- Executive Producer Viet-An Nguyen
- Editor Dan Sherwen
- Senior Post Producer Cassandra Guardado
- Managing Director Lauren Bleiweiss
- Executive Producer Karena Ajamian
- Vfx Producer Ricky Lam
- Vfx Supervisor Marc Lougee
- Creative Partner + Flame Lead Claus Hansen
- Colorist Daniel de Vue
- Color Producer Geoff Linville
- Head Of Production Angela Zappella
- Audio Mixer Noah Woodburn
- Creative Director Matt Drenik
- Executive Producer Leslie Carthy
- Sound Designer Morgan Johnson
- Creative Director Dan Pritikin
- Executive Director Ann Haugen
- Composer Charles Humenry
- Composer Jon Darling
In this clever and cautionary seasonal spot, created in partnership with Wieden + Kennedy, cooler brand YETI highlights the unintended consequences of gifting its products to someone you love.
Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by the musician and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud.
A series of worst-case scenarios unfold – from bites to burns to rashes, to wet dogs to never ending slideshows – as the witty voice over rattles off reason after reason why giving a YETI is a terrible idea.
