Kiwi Plates’ fright night
An evening of strange occurrences inspires a custom numberplate for new parents in 3&7 director Jane Shearer’s comedic spot.
Lenovo Legion levels up a gamer's grotto
The tech brand urges joystick junkies to Always Get Back Up, in this flashy spot from Design Bridge and Partners London.
Jason Alexander dips into therapy for Mike's Amazing
The Chefler Foods condiment brand teams up with the Seinfeld actor for a comedic group anger management session.
Loyle Carner's reflections on fatherhood
The English hip-hop musician ponders about becoming a dad in a whimsical, self-directed promo for his new track Lyin.
Revolut’s woolly world of wonders
The fintech company’s epic Ian Pons Jewell-directed spot spins a fantastical yarn depicting all the things and experiences that money just can buy.
Ocado backs into summer
In a clever and stylish spot from Uncommon Creative Studio and Love Song's Louis McCourt, the tale of a traditional British BBQ is told in reverse.
Avoid a sticky end with Progressive
This comic spot from the insurance brand suggest one can avoid being overwhelmed by a monster sticky note to-do list situation by saving time on getting quotes.
Jonathan Bregel captures life after death
The director's affecting documentary depicts the journey of a grieving father as he rebuilds his life at the world’s only therapeutic grief carefarm.
Kiwi Plates’ fright night
An evening of strange occurrences inspires a custom numberplate for new parents in 3&7 director Jane Shearer’s comedic spot.
Lenovo Legion levels up a gamer's grotto
The tech brand urges joystick junkies to Always Get Back Up, in this flashy spot from Design Bridge and Partners London.
Jason Alexander dips into therapy for Mike's Amazing
The Chefler Foods condiment brand teams up with the Seinfeld actor for a comedic group anger management session.
Loyle Carner's reflections on fatherhood
The English hip-hop musician ponders about becoming a dad in a whimsical, self-directed promo for his new track Lyin.
Revolut’s woolly world of wonders
The fintech company’s epic Ian Pons Jewell-directed spot spins a fantastical yarn depicting all the things and experiences that money just can buy.
Ocado backs into summer
In a clever and stylish spot from Uncommon Creative Studio and Love Song's Louis McCourt, the tale of a traditional British BBQ is told in reverse.
Avoid a sticky end with Progressive
This comic spot from the insurance brand suggest one can avoid being overwhelmed by a monster sticky note to-do list situation by saving time on getting quotes.
Jonathan Bregel captures life after death
The director's affecting documentary depicts the journey of a grieving father as he rebuilds his life at the world’s only therapeutic grief carefarm.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
T&Pm elevates Matt Moreland and Chris Clarke to ECDs in the UK
Having originally come on board as Creative Directors and promoted to Group Creative Directors in 2023, the duo now step into the top creative leadership roles for the UK business.
The UK Creative Festival is back
The UK Creative Festival is returning to sunny Margate on 9–10 July 2025, and it’s going to be our biggest and boldest event yet.
D&AD announces 2025 pencil winners
Three Black Pencils, the highest accolade in the creative industry, were awarded amongst a total of 668 Pencils.
Moxie Pictures welcomes Najeeb Tarazi
Moxie Pictures welcomes acclaimed director Najeeb Tarazi for US representation.
New podcast shows us Other Ways Of Seeing
A new podcast hosted by Art Practice's Mel Fong has just launched, which features industry practitioners who also maintain a personal art practice.
2025 AMP Awards for Music & Sound announce winners
duotone audio group wins best in show. Supreme Music tops with three awards; Wieden+Kennedy inducted into the hall of fame at the 12th awards ceremony honouring the best in music and sound for advertising.
- Where grown-ups see spare change, kids see Smyths Toys
- Cadbury celebrates the iconic taste of Cadbury Dairy Milk
- VML spotlights the US Navy in new campaign
- Doner launch new Alabama A&M campaign
- José Mourinho leads Snickers to victory
- Refresh the game with Pepsi
- Mads Mikkelsen is not kidding about his negroni
- AXA Prévention launch new campaign
- The Jolly Hog launch new brand campaign
- Discover life outside the box with OfferUp
T&Pm elevates Matt Moreland and Chris Clarke to ECDs in the UK
Having originally come on board as Creative Directors and promoted to Group Creative Directors in 2023, the duo now step into the top creative leadership roles for the UK business.
The UK Creative Festival is back
The UK Creative Festival is returning to sunny Margate on 9–10 July 2025, and it’s going to be our biggest and boldest event yet.
D&AD announces 2025 pencil winners
Three Black Pencils, the highest accolade in the creative industry, were awarded amongst a total of 668 Pencils.
Moxie Pictures welcomes Najeeb Tarazi
Moxie Pictures welcomes acclaimed director Najeeb Tarazi for US representation.
New podcast shows us Other Ways Of Seeing
A new podcast hosted by Art Practice's Mel Fong has just launched, which features industry practitioners who also maintain a personal art practice.
2025 AMP Awards for Music & Sound announce winners
duotone audio group wins best in show. Supreme Music tops with three awards; Wieden+Kennedy inducted into the hall of fame at the 12th awards ceremony honouring the best in music and sound for advertising.
The Talent
Flying high with FINCH
With two consecutive Production Company of the Year wins for FINCH at the shots APAC Awards, and with entries for the 2025 edition open now, the company’s Executive Producer, Nick Simkins, talks to Tim Cumming about the nature of the work coming from Asia Pacific and the region’s challenges and opportunities, including budgetary downturns and cultural and global uncertainty.
Thomas Kolster on the business of doing better
A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.
Azlan Som on finding clarity in the abstract for ADFEST
Finding himself in the Fabulous Five at the festival with his personal short RINTIK, Som speaks about how a storytelling experiment can help to find your voice.
The Inspiration
Cannes Contenders: Netherlands
Creative Director at Dentsu Creative Amsterdam Gijs Sluijters gears up for Cannes with a selection of Dutch work he thinks could win big this year, from books disguised as smartphones to a travel brand infiltrating Gran Turismo.
Cannes Contenders: New Zealand
Rebekah (Bex) Kelly Executive Producer at FINCH shares some campaigns that could see New Zealand collecting some awards at Cannes. Including work featuring Vanilla Ice, perfect toast and Herpes.
Cannes Contenders: Italy
From beauty retailers and brewers to hearing specialists and Down Syndrome associations, Karim Bartoletti, Partner, MD and Executive Producer at Indiana Production, picks his favourite Italian spots from the last year.
)
Audiences are used to a defined frame and a curated viewing experience. But, asks Patrick Gather, Chief Innovation Officer and Creative Director at Wonderhatch, as our viewing habits broaden and technology evolves, how might the way we watch change in the coming years?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.