Cyber, Design, Product Design, Press/Radio Winners

Last night saw the awards ceremony for a further five categories take place in the Palais as a host of countries triumphed to claim Grands Prix prizes for a range of top-class work.

The Cyber jury, led by Susan Bonds, CEO, founder, 42 Entertainment, awarded Iconoclast Paris with the Grand Prix for Cyber Craft to Pharrell Williams’ 24 Hours of Happy, created for Universal/Iamother.

In the Social category, Forsman & Bodenfors Gothenburg was awarded the Grand Prix for Live Test Series, created for Volvo Trucks. The third Grand Prix in the Cyber category, awarded in Branded Games, Branded Tech and Integrated Multiplatform Campaign, went to Creative Artists Agency Los Angeles, for The Scarecrow, created for Chipotle Mexican Grill.

The Design category saw the jury award the Grand Prix to Anti Bergen in Norway for its design of the Bergen International Festival brand campaign. 12 gold awards were also given in the category.

The inaugural Product Design category received 194 entries in its first year at the festival. Donghoon Chan, executive vice president, Samsung Electronics, led the jury who decided to give the Grand Prix to FHV BBDO Amsterdam and Part of a Bigger Plan in The Netherlands for their Raw for the Ocean clothing collection from G-Star RAW which sees plastics from the ocean recycled and used to make denim products.

Commenting on the decision to award the G-Star initiative, Chan said: “It is an extremely innovative product that not only exceeded the criteria in terms of form, function and innovation, but also sustainability.”

The initiative, fronted by Pharrell Williams, revised the brand’s entire manufacturing process, but responding to a question about what the actual product was, Brazil’s jury member Guto Indio Da Costa stated that despite the fact the panel had received the final product of the jeans in the judging sessions, it was the tissue that used the materials from the ocean that should be considered the product. “The final result was the clothing,” added Dan Formosa, designer, Smart Design, USA.

In the Press category adam&eveDDB London was honoured with the Grand Prix for its campaign for Harvey Nichols, Christmas Lunch, Gravel, Wire Wool, Sink Plug and Toothbrush. Rémi Babinet, founder and creative director, BETC France, was president of the jury who chose to award 17 gold, 27 silver and 50 bronze Lions.

Ogilvy & Mather Johannesburg collected the Grand Prix in the Radio category for its campaign Teleconference, Kids Party and Enrique Concert, created for Lucozade. The jury was led by Tony Hertz, proprietor, creative director, Tony Hertz: Radio & Brand Sound.

The winners of the Young Lions Competition were also presented with their medals on stage at last night’s awards. The team from Germany, Stefanie Golla and Dominique Winkel of Kolle Rebbe, won the Design competition, Yuri Uenishi and Chihiro Yabe from Dentsu Japan won the Print competition and claiming the prize for the Cyber competition was the team from TBWABucharest Romania, Razvan Ghilencea and Bianca Dumitrascu.