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T Mobile – The Message

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This new campaign for the German telecommunications company uses the festive season to show how reconnection can be a worthwhile pursuit. 

Overseeing his first Christmas commercial, the director of Fleabag, Killing Eve and the Enola Holmes films, Harry Bradbeer brings us a tale of regret which has caused a rift between a mother and daughter. 

Produced through Park Village London, the 60-second spot shows the literal weight of the daughter's emotional baggage as she grapples with the thought of being temporarily estranged from her mother. 

Eventually, though, sense – and T Mobile – prevail as she decides to send an apologetic text, gratefully received and returned by Mum, which makes the heavy weight she has been carrying with her disappear. 

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