EKO’s ready for the Acropolis Rally

The Acropolis Rally isn’t just a race, it’s a national ritual, and at the same time, much more than just a “Greek” thing. 

In its latest campaign for EKO’s Acropolis Rally sponsorship, titled We Are Ready, the Newtons Laboratory team transforms the anticipation surrounding the event into a loud, collective heartbeat. This campaign celebrates one of the most intriguing, delicate, and passionate arts, the art of preparation.

The spotlight shifts from the true “hardcores” to the simple fans, from the crafters to the followers, to the dreamers. True petrolheads and everyday people alike meticulously prepare for Greece’s biggest motorsport event. Together, they form an emotional grid that powers the Rally before the engines even start.

The beauty of We Are Ready lies in the universality of preparation. It captures a shared energy, the kind that hums in people’s hearts at the start of every race. And EKO doesn’t just sponsor the Rally; it ignites the spirit that makes it possible.

This isn’t a campaign about fuel. It’s about momentum – about the passion that truly fuels the Acropolis Rally. The race before the race. We Are Ready becomes more than a tagline; it’s a collective call to action, a subtle war cry shared by those who live for the roar, the dust, and the thrill of what’s coming.