Park Pictures Directing Duo Terri Timely Twists A Classic Fairy Tale For AT&T
In the :30 ad, a bemused traveler asks the unworried hero Jack why the fearsome beanstalk giant has stopped shouting ‘Fee Fi Fo Fum.’
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International production company Park Pictures imagines a world without ‘fees’ for AT&T Internet in a humorous campaign featuring Jack, a bean stalk, and an off-script giant, directed by duo Terri Timely.
In the :30 ad, a bemused traveler asks the unworried hero Jack why the fearsome beanstalk giant has stopped shouting ‘Fee Fi Fo Fum,’ instead shortening the classic line to just ‘Fi Fo Fum.’
Thinking a moment, Jack begins to say that the giant must have dropped the ‘Fee,’ before the commercial cuts to the tagline ‘Get rid of fees,’ placing a well-timed pun to hammer the messaging home.
