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Blinkink directors Andy Biddle and Adeena Grubb hop into action for Xfinity’s newest WiFi campaign, crafting a dazzling stop-motion world where a furry rabbit family discovers the joy of staying connected. 

Set in a lovingly handcrafted household, the film combines nostalgic storybook warmth with the lively energy of modern family life. Every frame is bursting with texture and personality, a stop-motion celebration of cosy chaos and tactile detail.

Behind the scenes, Andy & Adeena teamed up with the acclaimed model makers at Sculpt-Double - the same creative force behind Fantastic Mr. FoxFrankenweenie and Isle of Dogs. Each puppet was meticulously handmade, re-dressed and cleverly reused to bring a bustling bunny family to life in a sustainable, cost-effective way, while maintaining the film’s handcrafted magic.

Drawing inspiration from Wind in the Willows and the textured charm of Wes Anderson’s Fantastic Mr. Fox, Andy & Adeena set out to capture the heart of family connection through the eyes of a rabbit dad trying to keep pace with his streaming, gaming and learning brood.

Xfinity – Rabbits

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The result is a warm, whimsical world that blends the artistry of stop-motion with the everyday tech of modern living. From hand-stitched fur to blinking WiFi gadgets, every detail tells a story that feels both beautifully nostalgic and relatably modern.

“I had a lot of fun and creative freedom on this one,” Grubb explains. “It was incredible seeing the rabbit home pieced together for the final shot, it was an almost 12 foot tall beast! I’m very proud of what we’ve created with a bunch of extremely talented humans. The amount of detail that went into this one is kind of mind blowing, it’s the kind of thing you need to watch several times over to spot all of the fun little details we embedded the whole film with.”

Biddle notes: “As soon as we read the script and brief for this ad, we knew it was something special. With this film in particular, we wanted to really lean into that tactile, handcrafted quality - the kind that gives films like Fantastic Mr Fox (which I had the pleasure of animating on) its unique charm everyone loves.”

“It was an ambitious task though which really needed more time! However we had an amazing team who really did achieve the impossible,” he adds. “From a technical standpoint, the approach was actually refreshingly pure. Everything was done in-camera with minimal post-production. If you see seven rabbits in a shot, that’s because we truly did animate all seven, together in shot.”

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