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AICP Awards Tour heads to San Francisco with Apple’s Tor Myhren
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The second stop on the tour features a fireside chat at The Exploratorium on September 29.
The AICP Awards Tour continues in San Francisco on 29 September with an event at The Exploratorium, featuring a fireside chat with Tor Myhren, Vice President of Marketing Communications at Apple.
Myhren will join Matt Miller, President and CEO of AICP, for a conversation about storytelling, human connection and the role of creativity in elevating the Apple brand. The event includes a happy hour at 6pm, followed by the presentation at 7pm and a reception. Tickets are available here.
The San Francisco event follows a sold-out launch in Los Angeles in July and will be followed by stops in Mexico City (4 November), Dallas (5 November) and Chicago (20 November).
Apple has been one of the most recognised brands in the AICP Awards in recent years, topping the list of most awarded brands since 2023. In 2025, the company won 10 honours in the AICP Show, including Advertising Excellence (Best of Show) for Flock, as well as three wins in the AICP Next Awards and two in the AICP Post Awards. Myhren also served as an AICP Show Curator this year.
Sponsors supporting the AICP Awards include:
Partners and Supporting Partners: Cast & Crew; Musicbed + Filmsupply; Universal Production Services; Wrapbook; Catch+Release; Film Hawaii; NEED Financial Services; Saturation.io; Sony Pictures Studios; Warner Bros.
Benefactors: 1Park9; Apache Digital; Aspen Travel; Audio Spectrum; AwardCore; Be Electric; BIG Digital; Colorlab; Cutters; Directors Guild of America; Ellenoff Grossman & Schole LLP; Framestore; Heard City; Human; IDC; Istros Media Corporation; JMR Equipment Rentals; Kodak Motion Picture Film; LBBonline; Optimus; Republic; SDN; SHOOT Magazine / SHOOTonline; shots; TCS, Inc.; WORK Editorial; XR-NY.
Patrons: The Roots Production Services; SAG-AFTRA; Voices.
Framestore created the graphics and design language for all three competitions, with music and sound design by Human. All showreel editing was handled by Cutters.
