Bo Peep goes girlboss in Amazon’s latest
The nursery-rhyme sheepherder uses the e-commerce company's Business platform to build a thriving fashion brand in an enchanting spot from Joint.
ROM witnesses history
A new campaign for Royal Ontario Museum is an emotional story that shines a light on a dark time in history.
Apple’s explosive sequel
The tech brand's beloved detective duo returns in a satirical spot showcasing the iPhone 16 Pro’s slow-motion camera capabilities.
The mystery of Mr Jonathan
Johnny Hardstaff's new film is a bemusing, black-and-white brain-melter for a mysterious 'brand' that may or may not be real.
2degrees fights for fair play
Taylor Ferguson directs a sweet spot for the New Zealand telecommunications provider that captures the joys of a young girl’s first day playing team sports.
AFL’s fandom frenzy
The Australian Football League encourages a new generation of audiences to get involved in the game’s traditions in a frenetic campaign created by 72andSunny.
PSD Bank masters the art of storytelling
A cinematic short film directed by Pascal Thieret highlights how the German bank supports a young artist through key milestones in her life.
Hornbach springs into action
Spring has sprung, and those waiting patiently for the dark winter months to abate so they can get some DIY done, are celebrating.
Bo Peep goes girlboss in Amazon’s latest
The nursery-rhyme sheepherder uses the e-commerce company's Business platform to build a thriving fashion brand in an enchanting spot from Joint.
ROM witnesses history
A new campaign for Royal Ontario Museum is an emotional story that shines a light on a dark time in history.
Apple’s explosive sequel
The tech brand's beloved detective duo returns in a satirical spot showcasing the iPhone 16 Pro’s slow-motion camera capabilities.
The mystery of Mr Jonathan
Johnny Hardstaff's new film is a bemusing, black-and-white brain-melter for a mysterious 'brand' that may or may not be real.
2degrees fights for fair play
Taylor Ferguson directs a sweet spot for the New Zealand telecommunications provider that captures the joys of a young girl’s first day playing team sports.
AFL’s fandom frenzy
The Australian Football League encourages a new generation of audiences to get involved in the game’s traditions in a frenetic campaign created by 72andSunny.
PSD Bank masters the art of storytelling
A cinematic short film directed by Pascal Thieret highlights how the German bank supports a young artist through key milestones in her life.
Hornbach springs into action
Spring has sprung, and those waiting patiently for the dark winter months to abate so they can get some DIY done, are celebrating.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
SMUGGLER signs Argentinian directing trio PANTERA
Directing trio PANTERA joins SMUGGLER for US and UK representation, bringing their distinctive cinematic storytelling to the company’s roster.
Director Nanette Burstein signs with Institute
Institute welcomes the acclaimed director Nanette Burstein to its roster for commercial representation.
Psyop signs director Doug Sweetland
Oscar-nominated filmmaker and animator Doug Sweetland joins Psyop, bringing his Pixar storytelling expertise to the studio’s expanding creative roster.
Filmmaker Hopi Allard signs with electriclime°
Hopi Allard joins electriclime° for exclusive representation in the MENA and APAC regions, bringing his distinctive visual storytelling to the production company’s expanding roster.
Director Michael Miller joins Aris
Comedy director Michael Miller signs with Aris for exclusive representation in the US and Canada.
Tinygiant signs Moriah Sawtelle
The US production company has signed Sawtelle to its roster as part of its Next Big Thing incubator program.
- Capital One bring out the March Madness spots
- Whataburger debuts new spot featuring Lainey Wilson
- Papa John's is devoted to the dough
- Make your tastebuds do backflips with Captain Morgan Sweet Chili Lime
- Icy Hot introduces The Comeback Cavalry
- Peter the cat comes to life for Deutsche Telekom
- Oysho delivers freedom in motion
- Chantelle gives us something more in latest campaign
- McCann and Peroni launch The Italian Way
- Broken Antenna give us a tour of Brick Lane
SMUGGLER signs Argentinian directing trio PANTERA
Directing trio PANTERA joins SMUGGLER for US and UK representation, bringing their distinctive cinematic storytelling to the company’s roster.
Director Nanette Burstein signs with Institute
Institute welcomes the acclaimed director Nanette Burstein to its roster for commercial representation.
Psyop signs director Doug Sweetland
Oscar-nominated filmmaker and animator Doug Sweetland joins Psyop, bringing his Pixar storytelling expertise to the studio’s expanding creative roster.
Filmmaker Hopi Allard signs with electriclime°
Hopi Allard joins electriclime° for exclusive representation in the MENA and APAC regions, bringing his distinctive visual storytelling to the production company’s expanding roster.
Director Michael Miller joins Aris
Comedy director Michael Miller signs with Aris for exclusive representation in the US and Canada.
Tinygiant signs Moriah Sawtelle
The US production company has signed Sawtelle to its roster as part of its Next Big Thing incubator program.
The Talent
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The Way I See It: Ben Taylor
From kicking around with McFly as a fledgling music video helmer to harnessing offbeat romances in Sex Education and Catastrophe, MindsEye director Ben Taylor's innate predilection for comedy has delighted audiences for years. Here, Taylor talks to shots about the cinematic education, accidental adaptability and Fiery Hawks that have given him such stellar opportunities.
Danielle Hinde ushers in the new
shots Awards The Americas Head Judge for the New Director category, Doomsday's Danielle Hinde, talks about the music videos that brought her into the industry, how creativity has changed over the past year and what she looks for in a good jury.
The Inspiration
Dan French: A Few Of My Favourite Things
The Stink Films director shares the sentimental gizmos and gadgets (and felines) that keep his workspace creatively fuelled.
Peer Review: Cisma
Recently returning to Lobo - where his filmmaking career first began - director Cisma talks us through what excites him, from visionary creatives to seeing his ideas come to life on set, and explains why courage is the most essential quality for a director.
On My Radar: João Retorta
Partizan director João Retorta on too-many-films-not-enough-time, the power of photography to inspire, and why the copy/paste mentality is harming the industry.
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As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.