Visa's cashback conundrums
A new campaign for Visa and ADCB shows the lengths people will go to in order to pay at fast food outlets (and level up their cashback rewards).
Jianbo goes underground
Stink director Dan French hand crafts an intricate, gaming-graphics-inspired CGI world for the Chinese-Vietnamese-British rapper’s track, For The Honour.
Coinbase's cash-conscious critters
Animated animals candidly air their financial fears in Aardman's fun stop-motion series for the American crypto-currency exchange.
Ed Sheeran gets a little more of Rupert Grint
Ten years after Lego House, the British actor returns to channel his inner Ed Sheeran-superfan in Emil Nava’s comedic promo for A Little More.
Steve Buscemi's Telstra tantrums
Telstra has launched a new campaign pitting Steve Buscemi against the Australian telecommunications company's network security.
Dougal Wilson and 4creative let kids rule the school
To promote the return of the BAFTA-winning series Educating Yorkshire, the real students of Thornhill Community Academy in Dewsbury take viewers on a dynamic oner through their school.
Ana Paula's story of desperation and determination
A new short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors.
Trainline's seafood shaming
Trainline's new campaign humorously highlights the dedication of Real Betis supporters as the new season football gets under way.
Visa's cashback conundrums
A new campaign for Visa and ADCB shows the lengths people will go to in order to pay at fast food outlets (and level up their cashback rewards).
Jianbo goes underground
Stink director Dan French hand crafts an intricate, gaming-graphics-inspired CGI world for the Chinese-Vietnamese-British rapper’s track, For The Honour.
Coinbase's cash-conscious critters
Animated animals candidly air their financial fears in Aardman's fun stop-motion series for the American crypto-currency exchange.
Ed Sheeran gets a little more of Rupert Grint
Ten years after Lego House, the British actor returns to channel his inner Ed Sheeran-superfan in Emil Nava’s comedic promo for A Little More.
Steve Buscemi's Telstra tantrums
Telstra has launched a new campaign pitting Steve Buscemi against the Australian telecommunications company's network security.
Dougal Wilson and 4creative let kids rule the school
To promote the return of the BAFTA-winning series Educating Yorkshire, the real students of Thornhill Community Academy in Dewsbury take viewers on a dynamic oner through their school.
Ana Paula's story of desperation and determination
A new short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors.
Trainline's seafood shaming
Trainline's new campaign humorously highlights the dedication of Real Betis supporters as the new season football gets under way.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
Ana Paula's story of desperation and determination
A new short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors.
How Eliza McNitt and AI connected the intimate with the infinite
In ANCESTRA, Chromista director Eliza McNitt merges the miracle of childbirth with the mysteries of the cosmos, crafting a live-action/AI short brought to life by hundreds of hands translating vision into poetry. Here, she speaks to shots about the film’s ambitious process and the human collaboration behind the machine.
How Anthony Dickenson made months of monoprints for Rival Consoles
To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.
How the BBC and Blinkink sculpted excitement for the UEFA Women’s Euro
Handmade down to the last thumbprint, the BBC’s UEFA Women’s Euro trailer brings football’s biggest stars to life in an intricate and action-packed claymation. We spoke to BLINKINK producer Rebecca Little about painstaking craft, uplifting tone, and why traditional techniques still score big in an increasingly digital world.
How Laurie Rowan made a cutesy curmudgeon
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
Zhang + Knight join Academy Films for US representation
The London-based directing duo expands their relationship with the production company for commercial and music video work in the States.
Morten Vinther joins Harbor
Harbor announce the appointment of Morten Vinther as its new Executive Creative Director, Advertising.
SCHROM x Yacht Club welcomes Alex Grima
This signing is director Grima’s first foray into the US market.
electriclimeº signs with JW Collective
electriclimeº, a leading production house across Asia, MENA and ANZ, has joined JW Collective for production service representation.
Brixton Finishing School launches Silent Auction
The new fundraising campaign is designed to secure accessible pathways into the sector for underrepresented talent.
Patrice Lighter joins Station Film
The production company welcomes Brooklyn-based director Lighter to the company for commercials and branded entertainment.
- step into the future with Currys latest campaign
- Diet Coke and Jamie Dornan make a splash
- Brittany Ferries serves meteorological magic with ITV sponsorship
- Slalom addresses legacy tech modernisation in new campaign
- The family secret nearly half of veterans’ families don’t know
- J2O skips the small talk in new campaign by VCCP
- Walkers gives us a taste of jheeeze and onion
- Trident wants you to TriDifferent
- MUSTAAAAAARD on the grill
- VEG put pets and pet lovers first
Zhang + Knight join Academy Films for US representation
The London-based directing duo expands their relationship with the production company for commercial and music video work in the States.
Morten Vinther joins Harbor
Harbor announce the appointment of Morten Vinther as its new Executive Creative Director, Advertising.
SCHROM x Yacht Club welcomes Alex Grima
This signing is director Grima’s first foray into the US market.
electriclimeº signs with JW Collective
electriclimeº, a leading production house across Asia, MENA and ANZ, has joined JW Collective for production service representation.
Brixton Finishing School launches Silent Auction
The new fundraising campaign is designed to secure accessible pathways into the sector for underrepresented talent.
Patrice Lighter joins Station Film
The production company welcomes Brooklyn-based director Lighter to the company for commercials and branded entertainment.
The Talent
Seeing through Leve Kühl's eyes
UPPERFAST director Leve Kühl's UNHCR film, Through My Eyes, picked up YDA Gold Screen trophies in three categories; Changing the World Frame by Frame, Creative Use of Sound and Film School [up to 10 minutes]. Here, Kühl discusses searching for truth, the power of audio, and why the film isn’t aimed at refugees, but at people like him.
Oliver Pilemand's lessons in love
True love never did run smooth, and the recognisable scenario in Oliver Pilemand's YDA-winning comedy short is proof of that. Here, the director talks lucky breaks, reckless courage and not waiting for permission.
Anja Giele’s peas of mind
The Filmakademie Baden‑Württemberg director discusses how she sprouted the YDA‑winning stop‑motion short What was I made for from a seed of an idea to a fully‑grown production.
The Inspiration
Peer Review: Clara Bacou
With a varied career that has transported her from digital art experiments to stadium-filling visuals and immersive AR experiences, Partizan Studio animation director Clara Bacou shares the designers and directors who inspire her and why curiosity, collaboration, and adaptability are at the heart of her craft.
On My Radar: Toby Walsham
Toby Walsham, the Founder and CEO of Imagine This, tells us about a tech rethink, a favourite film in which Robert De Niro is a "cutie", and why the pitching process needs an overhaul, as he reveals what's on his creative radar.
Bethan Seller: A Few Of My Favourite Things
SLASH director Bethan Seller talks us through the pottering, plants and pockets full of Yorkshire Tea she needs in order to keep her creativity flowing.
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The worlds of animation and VFX are joined at the hip by technology and imagination, but are we in danger of giving tech the upper hand? Tim Cumming talks to animators and VFX experts about old-school techniques, new-school technology, and the bold new talents breaking though.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.