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Bo Peep goes girlboss in Amazon’s latest

Bo Peep goes girlboss in Amazon’s latest

The nursery-rhyme sheepherder uses the e-commerce company's Business platform to build a thriving fashion brand in an enchanting spot from Joint.

ROM witnesses history

ROM witnesses history

A new campaign for Royal Ontario Museum is an emotional story that shines a light on a dark time in history.

Apple’s explosive sequel

Apple’s explosive sequel

The tech brand's beloved detective duo returns in a satirical spot showcasing the iPhone 16 Pro’s slow-motion camera capabilities.

The mystery of Mr Jonathan

The mystery of Mr Jonathan

Johnny Hardstaff's new film is a bemusing, black-and-white brain-melter for a mysterious 'brand' that may or may not be real.

2degrees fights for fair play

2degrees fights for fair play

Taylor Ferguson directs a sweet spot for the New Zealand telecommunications provider that captures the joys of a young girl’s first day playing team sports.

AFL’s fandom frenzy

AFL’s fandom frenzy

The Australian Football League encourages a new generation of audiences to get involved in the game’s traditions in a frenetic campaign created by 72andSunny.

PSD Bank masters the art of storytelling

PSD Bank masters the art of storytelling

A cinematic short film directed by Pascal Thieret highlights how the German bank supports a young artist through key milestones in her life.

Hornbach springs into action

Hornbach springs into action

Spring has sprung, and those waiting patiently for the dark winter months to abate so they can get some DIY done, are celebrating.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

Latest
SMUGGLER signs Argentinian directing trio PANTERA

SMUGGLER signs Argentinian directing trio PANTERA

Directing trio PANTERA joins SMUGGLER for US and UK representation, bringing their distinctive cinematic storytelling to the company’s roster.

Director Nanette Burstein signs with Institute

Director Nanette Burstein signs with Institute

Institute welcomes the acclaimed director Nanette Burstein to its roster for commercial representation.

Psyop signs director Doug Sweetland

Psyop signs director Doug Sweetland

Oscar-nominated filmmaker and animator Doug Sweetland joins Psyop, bringing his Pixar storytelling expertise to the studio’s expanding creative roster.

Filmmaker Hopi Allard signs with electriclime°

Filmmaker Hopi Allard signs with electriclime°

Hopi Allard joins electriclime° for exclusive representation in the MENA and APAC regions, bringing his distinctive visual storytelling to the production company’s expanding roster.

Director Michael Miller joins Aris

Director Michael Miller joins Aris

Comedy director Michael Miller signs with Aris for exclusive representation in the US and Canada.

Tinygiant signs Moriah Sawtelle

Tinygiant signs Moriah Sawtelle

The US production company has signed Sawtelle to its roster as part of its Next Big Thing incubator program.

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The Talent

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Tim Cumming written by Tim Cumming

As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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