The Ordinary’s pursuit of eternal youth
Olivia De Camps' unsettling spot for the skincare brand takes a satirical look at the pseudoscience surrounding the quest to stay young.
Danny Dyer hits the pits
The nation's favourite hard man gives the slots a perusal in this ridiculously enjoyable spot for Paddy Power from BBH London and Andrew Gaynord.
Nay-bourhood takeover: ATG horses hit the streets
The Swedish horse racing and betting brand launches new betting product ,V85, with a cinematic equine adventure directed by Fredik Bond.
FC 26 is everything fans want... almost
This brilliantly chaotic new film for EA SPORTS FC's FC 26 features flaming footballs, falling pianos, marching bands and monster trucks, as the makers go all-out to accommodate.
Tom Clover faces up to KETTAMA
The Pulse Films director's new promo for dance track Man With a Second Face is a sinister, shocking snapshot of a mysterious man and his creepy bag.
TyC Sports' man in the middle
As the most popular sport in the world, football has millions of fans spread across thousands of teams... but the focus of fandom in this TyC spot isn't a team, but the referees.
Ronald McDonald House puts families at the heart
A young girl and her family find community and comfort in the organisation's accommodation in DDB Chicago’s touching campaign.
The invisible cage: The threats that curb female freedom
Marking 20 years of the End Violence Against Women Coalition (EVAW), this subtle campaign exposes the hidden ways the menace of male aggression affects women.
The Ordinary’s pursuit of eternal youth
Olivia De Camps' unsettling spot for the skincare brand takes a satirical look at the pseudoscience surrounding the quest to stay young.
Danny Dyer hits the pits
The nation's favourite hard man gives the slots a perusal in this ridiculously enjoyable spot for Paddy Power from BBH London and Andrew Gaynord.
Nay-bourhood takeover: ATG horses hit the streets
The Swedish horse racing and betting brand launches new betting product ,V85, with a cinematic equine adventure directed by Fredik Bond.
FC 26 is everything fans want... almost
This brilliantly chaotic new film for EA SPORTS FC's FC 26 features flaming footballs, falling pianos, marching bands and monster trucks, as the makers go all-out to accommodate.
Tom Clover faces up to KETTAMA
The Pulse Films director's new promo for dance track Man With a Second Face is a sinister, shocking snapshot of a mysterious man and his creepy bag.
TyC Sports' man in the middle
As the most popular sport in the world, football has millions of fans spread across thousands of teams... but the focus of fandom in this TyC spot isn't a team, but the referees.
Ronald McDonald House puts families at the heart
A young girl and her family find community and comfort in the organisation's accommodation in DDB Chicago’s touching campaign.
The invisible cage: The threats that curb female freedom
Marking 20 years of the End Violence Against Women Coalition (EVAW), this subtle campaign exposes the hidden ways the menace of male aggression affects women.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Erwin van den IJssel created infinite patterns for Playgrounds
Nexus Studios director Erwin van Den IJssel shares how he blended animation, typography and improvised jazz to create a frenetic title sequence celebrating the diverse talent at Playground's 2025 In Motion festival, held at the Barbican in London.
How Emma Branderhorst tackled online exclusion with KPN
Emma Branderhorst has reunited with telco brand KPN and Dentsu Creative for Everyone Except, a new short film tackling the growing issue of online exclusion. Here, the director explains her creative process, from casting real teenagers and spending time with them off-camera to incorporating social media-style footage for authenticity.
How McDonald's cooked up a taste of the past
McDonald’s vibrant summer campaign whisked audiences away on a magical journey through its iconic and much-loved McDonaldland, first dreamed up in 1970. We caught up with Black Kite Studios, Nick Roney and Wieden+Kennedy to explore how they delved into the fast food chain’s archives to create the ultimate trip down memory lane.
How The Sacred Egg got surreal in San Vansterdam
Riff Raff directing duo The Sacred Egg discuss their surreal spot Drop In for EA’s skate, sharing how they kept it authentic, captured the spirit of skateboard culture, and had a blast in Mexico City.
How Aardman’s talking animals stood the test of time
Known for bringing warmth and wit to the animal kingdom, filmmaker Nick Park's Creature Comforts has appeared in countless spots and series since its creation in 1989. We caught up with Aardman's Rich Webber and Steve Harding-Hill to reflect on the style's enduring appeal, and their most recent campaign, Human Nature.
Tom Geens joins RadicalMedia’s collaborators roster
Over the past two decades, he has developed a distinctive voice defined by cinematic precision, layered character work and a sharp sense of humour.
Stadium welcomes director Sofia Pompei to roster
A bilingual talent with roots in cinematography, she brings a distinctive duality to every project, balancing visual craft with a sharp sense of storytelling.
Arnold promotes Sarah Taylor to MD
Based in Boston, Taylor will continue to lead the agency’s PNC Bank business while broadening her influence across Arnold’s marketing team.
Biscuit Filmworks signs director Freddie Waters
Waters is a filmmaker renowned for crafting cinematic, performance-led films, he joins the roster for global representation.
Call Me Al join forces with Bunker
The directing duo that occasionally shares a toothbrush brings fresh bite to Bunker’s roster.
Ricardo Jones joins JOJX for US representation
Originally from Brazil, Jones began his career as a creative in Rio and São Paulo before transitioning into directing. His filmmaking roots were shaped by a craft-first, DIY ethos.
- Modern Post edit for Victoria’s Secret
- Louis English makes a move on The Glenlivet
- Rice, camera, action for Stranger Things
- Not Just Any brings Pride and Prejudice to life for Audible
- EE launches new iPhone 17 Pro campaign
- GamCare highlight the emotional grip of gambling
- Take your time with French Lick Tourism's latest campaign
- One thing leads to another with Jefferson's
- De Camps directs Don't Remind Me for Amber Mark
- Cadbury's latest is all heroes, no zeros
Tom Geens joins RadicalMedia’s collaborators roster
Over the past two decades, he has developed a distinctive voice defined by cinematic precision, layered character work and a sharp sense of humour.
Stadium welcomes director Sofia Pompei to roster
A bilingual talent with roots in cinematography, she brings a distinctive duality to every project, balancing visual craft with a sharp sense of storytelling.
Arnold promotes Sarah Taylor to MD
Based in Boston, Taylor will continue to lead the agency’s PNC Bank business while broadening her influence across Arnold’s marketing team.
Biscuit Filmworks signs director Freddie Waters
Waters is a filmmaker renowned for crafting cinematic, performance-led films, he joins the roster for global representation.
Call Me Al join forces with Bunker
The directing duo that occasionally shares a toothbrush brings fresh bite to Bunker’s roster.
Ricardo Jones joins JOJX for US representation
Originally from Brazil, Jones began his career as a creative in Rio and São Paulo before transitioning into directing. His filmmaking roots were shaped by a craft-first, DIY ethos.
The Talent
A feast for the senses: Marshmallow Laser Feast
From chemists to ventriloquists, designers to coders, Marshmallow Laser Feast unites creative and scientific minds to craft multi-sensory experiences for brands, museums, parks and public spaces. Amy Hey caught up with co-founder Robin McNicholas and EP Nell Whitley to discuss how they’re using immersive tech and storytelling to expand our connection with the natural world.
shots Unsigned: Zachary Lynch-Woodlock
For our latest shots Unsigned interview we chat with director Zachary Lynch-Woodlock. Here, he talks about his music videos for the band Birds of Tokyo, the inspiration behind his creative outputs, and exploring AI in his current work.
The methodical magic of Yuko Shimizu
Whether in film posters, murals or magazine covers, the mythical world of multi award-winning illustrator Yuko Shimizu bursts with folklore, fantasy creatures and formidable female characters. Speaking to Amy Hey at OFFF Festival in Barcelona, Shimizu reflects on the logic that drives her creativity, the lessons she carried from corporate PR and the joy of living her childhood dream.
The Inspiration
Peer Review: Marleaux Desire
Marleaux Desire, director at Love Song and founder of creative collective Illimiteworld, reflects on the creatives who've fuelled his blend of filmmaking and music, the importance of leaving ego at the door, and the challenge of making work that’s both pretty and gritty.
On My Radar: Wayne Best
Wayne Best, Chief Creative Officer at VML New York, gives props to Paltrow's Astronomer appearance, has trouble picking his favourite TV show, and is positive that blandness can cripple creativity.
Julia Kupiec: A Few Of My Favourite Things
Thinking Machine director and YDA Gold-winner Julia Kupiec reveals the coffee, churches and creative chaos that keep her creativity fuelled.
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The Less Healthy Food (LHF) rules are urging advertisers to rethink how they depict food and drink. Lucy Aitken finds out how brands are adjusting.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.