Alice Kunisue uses practical effects to showcase Trainline's AI toolset
Wieden+Kennedy Amsterdam and the 100% director create a series of sublimely surreal films to demonstrate The Way To Train.
)
Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company 100%
- Director Alice Kunisue
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company 100%
- Director Alice Kunisue
- Music Supervision Wieden + Kennedy/London
- Executive Producer Aemilia van Lent
- Editing Trim
- Editor Gaia Borretti
- Post Production/VFX Joint Editorial/Amsterdam (In-House at Wieden + Kennedy/Amsterdam)
- Sound Rabble Studios
- Music Thunderdrum
- Creative Giulio Pierrottet
- Creative Holly Rutter
- President Luiza Prata Carvalho
- Chief Creative Officer Susan Hoffman
- Creative Director Edouard Olhagaray
- Creative Director Ramona Todoca
- Art Director Follen See
- Copywriter Rachel Yulo
- Design Director Joe Favre
- Designer Nick Fatouris
- Head of Production (HP) Cheryl Warbrook
- Executive Producer Souraya El Far
- Music Supervisor Imogen Reay
- Producer Natalie Wetherell
- Producer Chloe Brennan
- DP Thomas Marchese
- Colorist Julien Alary
- Sound Engineer Randall MacDonald
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company 100%
- Director Alice Kunisue
- Music Supervision Wieden + Kennedy/London
- Executive Producer Aemilia van Lent
- Editing Trim
- Editor Gaia Borretti
- Post Production/VFX Joint Editorial/Amsterdam (In-House at Wieden + Kennedy/Amsterdam)
- Sound Rabble Studios
- Music Thunderdrum
- Creative Giulio Pierrottet
- Creative Holly Rutter
- President Luiza Prata Carvalho
- Chief Creative Officer Susan Hoffman
- Creative Director Edouard Olhagaray
- Creative Director Ramona Todoca
- Art Director Follen See
- Copywriter Rachel Yulo
- Design Director Joe Favre
- Designer Nick Fatouris
- Head of Production (HP) Cheryl Warbrook
- Executive Producer Souraya El Far
- Music Supervisor Imogen Reay
- Producer Natalie Wetherell
- Producer Chloe Brennan
- DP Thomas Marchese
- Colorist Julien Alary
- Sound Engineer Randall MacDonald
Whilst train journeys can be romantic, thrilling and captivating adventures, the actual process of commuting and booking is, at best, dull and, at worst, soul-destroying.
Thankfully, Trainine is here not only to counter that with some snazzy-looking features, but also demonstrate their impact in a series of delightfully strange and practically-constructed commercials from Wieden+Kennedy Amsterdam.
Led by a Where's Wally-esque hero film (reminiscent of Garth Jennings Imitation of Life for REM), The Way To Train campaign sees familair scenarios given a dusting of surreality by 100%'s Alice Kunisue.
Combined with inventive and charming spots specifically highlighting the suite of AI and data-driven features - Travel Forecast, Delay Repay, Travel Assistant and Train Swap - the messaging hits the sweet spot of familiar and intriguing.
“We wanted to showcase the absurdity that train commuters experience on a daily basis," explain Ramona Todoca and Edouard Olhagaray, Creative Directors at W+K Amsterdam. "It can sometimes feel like they are stuck in a loop, with no solution in sight. All they want is a way out. The new set of features gives them just that, proving Trainline is The Way To Train.”
"The Way To Train isn’t just a brand refresh," adds Chief Strategy Officer Nick Docherty, "it’s a platform for business transformation. It takes Trainline beyond a rail booking service to open up a future where the brand can serve customers at every single point of their journey.”
