Allianz’s love letter to letters
The finance brand’s adorable ad displays an elegant, Gallic simplicity with an alphabetical odyssey that celebrates French place names.
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Credits
View on- Agency Ogilvy/Paris
- Production Company Eddy
- Director Kate McMullen
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Credits
View on- Agency Ogilvy/Paris
- Production Company Eddy
- Director Kate McMullen
- Executive Producer Hadrien Penavaire
- Editing Eddy
- Post Production Dlp Paris
- Creative Director Matthieu Elkaim
- Art Director Julien Bogino
- Copywriter Gregoire Peronne
- Producer Marion Brieux
- DP Ahmet Husseyin
- Colorist Muriel Archambaud
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Credits
powered by- Agency Ogilvy/Paris
- Production Company Eddy
- Director Kate McMullen
- Executive Producer Hadrien Penavaire
- Editing Eddy
- Post Production Dlp Paris
- Creative Director Matthieu Elkaim
- Art Director Julien Bogino
- Copywriter Gregoire Peronne
- Producer Marion Brieux
- DP Ahmet Husseyin
- Colorist Muriel Archambaud
This quirky campaign for Allianz, created by Ogilvy France, Eddy and Bold director Kate McMullen, reminds us that the bank’s name starts with an A and ends with a Z, and that they’ve got a branch in nearly every French town.
Using a place-name inspired visual alphabet, the film starts in Argenteuil, near Paris, and ends in Zoufftgen, on the border with Luxembourg, taking in a variety of interesting locations such as Xonrupt-Longemer, near Basel in Switzerland.
Working with her regular collaborator DP Ahmet Hüsseyin, McMullen traveled the length and breadth of France, sampling the regional gastronomy and shooting the most interesting places that ticked the alphabetic boxes.
