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APA Show marks 25 years with new categories at the V&A
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The industry gathering returns to the V&A on 10 September, marking its 25th year, with new awards for Branded Online Content and Effectiveness.
The APA Show will celebrate its 25th anniversary on 10 September with the introduction of two new awards reflecting changes in commercial production.
Alongside the long-running APA Collection of commercials, the 2025 edition will for the first time recognise Branded Online Content and Effectiveness. The additions acknowledge the growing importance of digital platforms and the need for work to demonstrate measurable results.
The event takes place on 10 September at London’s Victoria & Albert Museum, continuing a tradition of pairing the awards with a cultural backdrop. Since its launch in 1999, the Show has highlighted standout craft in UK advertising, with past screenings featuring work that has gone on to win internationally at Cannes Lions and D&AD.
This year’s ceremony will screen the 2025 winners while also reflecting on a quarter-century of the industry’s output.
