Apple Watch shows us Suzuki-san’s heart story

Apple’s latest campaign for Apple Watch in Japan, Suzuki-san’s Heart Story, showcases a real-life experience where heart health features alerted Apple Watch user Masahiro Suzuki to possible atrial fibrillation.

The 30-second film is a reenactment of true events experienced by die-hard heavy metal fan, Masahiro Suzuki. Suzuki received an irregular rhythm notification on his Apple Watch and later noticed unusually high heart rates during his cycling workout. Two subsequent ECG app readings on Apple Watch showed signs of atrial fibrillation, prompting him to seek professional help.

Thanks to Apple Watch’s powerful heart health features, Suzuki was able to undergo surgery before experiencing a serious cardiac emergency, according to his doctors.

Apple – Suzuki-san's Heart Story

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Agency TBWA\Media Arts Lab/Tokyo
Production Company Y’s
Director Satoshi Watanabe

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Credits

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Agency TBWA\Media Arts Lab/Tokyo
Production Company Y’s
Director Satoshi Watanabe
Editing Redhill
DP Chigi Kanbe
Music Asterism

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The campaign launched on June 12, 2025 across TV, online TV, digital, and social, continuing Apple’s global series of real stories about people around the world who share that their lives have been saved with the help of Apple Watch.

For the production, one of Suzuki’s favourite bands, ASTERISM, performed for the live concert scene and also scored the film’s music. ASTERISM is an up-and-coming three piece heavy metal band formed in Fukuoka, Japan, in 2014. They have performed in the United States, France, Korea, China, Saudi Arabia, Thailand, Singapore, India, and other countries, generating many local fans.