AXA addresses home truths

In this important initiative from AXA and Publicis Conseil, the insurance brand has made a simple yet significant changed its home insurance policies to help relocate victims of domestic abuse, as they do in cases of fire or flood. 

The impactful campaign film, directed by Marjory Dejardin through Prodigious Paris, centres around the harrowing reality that home is the most dangerous place for women, but a barrier for leaving an abusive partner is often the lack of rehousing solutions, which forces them to remain in their home. 

AXA has stepped in to provide emergency housing relocation to help women land on their feet, allowing nonprofit organizations to take over and provide long-term support.