Baseball For All debut throw it forward campaign
Agency BBDO Atlanta and Baseball For All are launching a powerful new campaign, Throw It Forward, premiering its centerpiece :30 spot during the World Series.
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Agency BBDO Atlanta and Baseball For All are launching a powerful new campaign, Throw It Forward, premiering its centerpiece :30 spot during the World Series.
Baseball For All, the national non-profit founded by Justine Siegal, has been breaking barriers for girls in baseball since 2010 and BBDO Atlanta first worked with them in 2016, when they debuted a World Series spot encouraging coaches to put more girls in the game.
Since then, the movement has gained momentum, including the upcoming launch of the Women’s Professional Baseball League (WPBL), which will kick off its inaugural season in summer 2026.
Credits
View on- Agency BBDO/Atlanta
- Production Company Working Title Partners
- Director Aaron Putnam
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Credits
View on- Agency BBDO/Atlanta
- Production Company Working Title Partners
- Director Aaron Putnam
- Managing Partner Heather Haley
- Production Agency Omnicom Production/USA
- Editing Cabin Edit/Los Angeles
- Executive Post Producer Katy Zamora
- Post Producer Alexandra Hooker
- VFX Coffee & TV
- VFX Coffee & TV/New York
- Executive VFX Producer Kat Thay
- Senior VFX Producer Katharine Mulderry
- VFX Supervisor/2D Lead Rob Walker / (Creative Director)
- Color Coffee & TV
- Color Coffee & TVLos Angeles
- Colorist Derek Hansen
- Audio Post Omnicom Production/USA
- Music Squeak E Clean Studios/USA
- Music Managing Director/Executive Music Producer Chris Clark / (Executive Music Producer)
- Music Executive Creative Director Rob Barbato
- Head of Music Production Max Taylor / (Head of Production)
- Senior Music Producer Anna Garcia Lascurain
- Composer Jesse Watt / (Composer)
- Global Chief Creative Officer Chris Beresford-Hill
- Chief Creative Officer Robin Fitzgerald
- Group Creative Director Mariana Costa
- Art Director Dahlia Nin
- Junior Copywriter Natalie Villasana
- Content Creator/Art & Design Vedita Mirpuri
- Head of Production (HP) John McAdorey
- Executive Producer Peter McLarnan
- Executive Producer Erik Crary
- Head of Studio Mitch Monzon
- Editor Erin McCaffrey
- Motion Graphics Viktoryia Kryvanos
- Motion Graphics Austin Navickis
- Executive Color Producer Denise Brown
- Audio Mixer David Axelbaum
- Composer Michelangelo Rodriguez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/Atlanta
- Production Company Working Title Partners
- Director Aaron Putnam
- Managing Partner Heather Haley
- Production Agency Omnicom Production/USA
- Editing Cabin Edit/Los Angeles
- Executive Post Producer Katy Zamora
- Post Producer Alexandra Hooker
- VFX Coffee & TV
- VFX Coffee & TV/New York
- Executive VFX Producer Kat Thay
- Senior VFX Producer Katharine Mulderry
- VFX Supervisor/2D Lead Rob Walker / (Creative Director)
- Color Coffee & TV
- Color Coffee & TVLos Angeles
- Colorist Derek Hansen
- Audio Post Omnicom Production/USA
- Music Squeak E Clean Studios/USA
- Music Managing Director/Executive Music Producer Chris Clark / (Executive Music Producer)
- Music Executive Creative Director Rob Barbato
- Head of Music Production Max Taylor / (Head of Production)
- Senior Music Producer Anna Garcia Lascurain
- Composer Jesse Watt / (Composer)
- Global Chief Creative Officer Chris Beresford-Hill
- Chief Creative Officer Robin Fitzgerald
- Group Creative Director Mariana Costa
- Art Director Dahlia Nin
- Junior Copywriter Natalie Villasana
- Content Creator/Art & Design Vedita Mirpuri
- Head of Production (HP) John McAdorey
- Executive Producer Peter McLarnan
- Executive Producer Erik Crary
- Head of Studio Mitch Monzon
- Editor Erin McCaffrey
- Motion Graphics Viktoryia Kryvanos
- Motion Graphics Austin Navickis
- Executive Color Producer Denise Brown
- Audio Mixer David Axelbaum
- Composer Michelangelo Rodriguez
"Our girls fight every day to play the game they love. Prove Them Wrong is an anthem for all the girls who have been told they can’t do something because they're girls. Today we show that girls play baseball,” says Justine Siegal, PhD.
The full Throw It Forward campaign will roll out in early spring, inviting both the baseball community and the public to send messages of encouragement to keep more girls in the game, culminating in a traveling activation featuring signed baseballs. The campaign comes at a critical time: women’s sports receive only 4% of sports media coverage and girls drop out of organized sports at double the rate of boys by age 14.
Timed with the World Series, the campaign aims to leverage baseball’s biggest stage to inspire change and drive visibility for the next generation of female athletes.
“We are thrilled to continue to work with Baseball for All,” says Robin Fitzgerald, Chief Creative Officer of BBDO Atlanta, “and to help more girls see a path forward playing the game they love.
