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Bianca Poletti – FaceTweak

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Directed by Bianca Poletti through Zauberberg Productions and Primo, this affecting short film offers an equally humorous and unsettling perspective on young people’s unhealthy obsession with digital perfection.  

Titled FaceTweak, it follows a young girl who, influenced by the images of beauty she’s exposed to online, uses face-tuning technology to push her appearance to disturbing extremes. It was inspired by recent studies underscoring the worrying impact that beautifying filters and AI-face tuning has on young people’s self-image and mental health.  

FaceTweak was conceived spontaneously during pre-production for Poletti’s latest project, Video Barn. With extra time remaining after filming the trailer, the idea quickly took shape, with the script finalised just a week before shooting. 

Poletti adds: “When does tweaking our image stop? When is it enough? When do we feel complete and "perfect?" The Substance is a great reference for this, focusing on aging, but again, taking things to the extreme.”  

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