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BMF names Jordan Schultz head of digital
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Schultz leads the agency’s centralised digital service model and will scale fully-integrated campaign services across BMF’s global offices.
The global integrated creative marketing agency BMF, has centraliSed its social media marketing, content production, and influencer practices with the launch of a new ‘Team Digital’ unit, appointing Jordan Schultz as head of digital to lead the charge.
Schultz brings over 15 years of experience spanning digital marketing, editorial, and agency leadership. His resume includes roles at top-tier brands like HBO, CNN, Atlas Obscura, and the Tribune Company. As an agency executive, he has led digital and social teams across the social media, hospitality, entertainment, television, and lifestyle industries.
Under Schultz’s leadership, Team Digital operates as a centre of excellence within BMF, enhancing the agency’s strategy, creative, PR, and experiential services with digital amplification and fully integrating digital into a broader range of client work and activations.
“Appointing Jordan Schultz to this critical position will allow BMF to grow exponentially within the digital space and expand the offerings available to our growing list of clients,” said Bruce Starr, CEO and Founding Partner of BMF.
Team Digital now supports a broad array of BMF services including 360 campaigns, social media management, strategic planning, creative strategy, campaign development, influencer marketing and events, consumer journey mapping, experience design, mailer kits, visual identity and brand creative, art direction, copywriting toolkits, playbook development, and trend forecasting.
“I’m so excited to be leading this crucial facet of BMF’s business and to build the practice’s expertise as it grows,” said Schultz. “Team Digital’s work will reach across consumer marketing touchpoints and infuse BMF’s numerous departments with digital marketing expertise.”
Since Schultz’s arrival, BMF has rapidly expanded its digital portfolio. In the past six months, the agency has added TikTok Off the Record, Hard Rock Hotels, Rosewood Hotel Group Beverly Hills Residences, Marriott International, Wild Fork Foods, Sonos, Universal Music Group, Canyon Ranch, Luxottica, Japan Airlines, Grubhub, and more to its client roster.
