Bolt’s driving disasters

Bolt – Riding is the new Driving

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Production Company 100%
Director Paul Geusebroek

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Credits

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Production Company 100%
Director Paul Geusebroek
VFX Ambassadors/Berlin
Sound Design Sauvage Sound
Production Services 1974 Films
Creative Director Lisa Ennuste
Executive Producer Aemilia van Lent
Senior Producer Annemien Lijfering

Head of Production Job Sanders
Production Designer Neil Swanepoel
DP Menno Mans
Editor Milan Beltman
VFX Artist Bas Moonen
Colorist Laurens Orij
Sound Designer Quincy Vlijtig
Sound Designer Michael Sauvage

Sound Design Federico Damborsky
Post Producer Annemien Lijfering
Line Producer Cindy Viljoen

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Directed by Paul Geusebroek through 100%, this tongue-in-cheek spot from travel and delivery app Bolt, titled Riding is the new Driving, encourages viewers to embrace the simple joy of ride sharing.

Whether it's scraping your frozen windscreen with a bank card or a seagull using your vehicle as its own personal toilet, the campaign playfully overdramatises the downsides of driving, while presenting Bolt as the smooth and serene alternative.

Blending cinematic storytelling, comedically-timed editing and hilarious real-life observations, Geusebroek delivers a relatable and witty message, perfectly rounded off with the brand’s tagline: Why drive when you can ride?