Bring a Trailer finds a use for car bores
You might not want to invite them round for a dinner party, but the automotive addicts at the heart of this new campaign from Hearst magazine sure do know their motors.
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Credits
View on- Agency PMG/Dallas
- Production Company ArtClass Content
- Director Oren Kaplan
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Credits
View on- Agency PMG/Dallas
- Production Company ArtClass Content
- Director Oren Kaplan
- Executive Producer Logan Scott Gilmore
- Head of Creative Andrew Harper
- Associate Creative Director Kevin Yurasovich
- Executive Producer Dena Lenard
- Senior Creative Producer Shey Osibowale
- Line Producer Ashley Ford
- DP Sean Conaty
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency PMG/Dallas
- Production Company ArtClass Content
- Director Oren Kaplan
- Executive Producer Logan Scott Gilmore
- Head of Creative Andrew Harper
- Associate Creative Director Kevin Yurasovich
- Executive Producer Dena Lenard
- Senior Creative Producer Shey Osibowale
- Line Producer Ashley Ford
- DP Sean Conaty
Do combustion engines get you excited? Have a fondness for a fender? Turned on by torque?! Well you might have something in common with the motor-head men at the heart of Bring a Trailer's new campaign.
Leaning into the fact that they might not be the first person you invite to your mates, but are useful when it comes to gearbox conundrums, It’s Never Just a Car sees fondnesses celebrates (albeit with tongue firmly in cheek).
Created by agency PMG and directed by Art Class Content's Oren Kaplan, the delicious smugness on show makes for an entertaining watch.
“This campaign is for anyone who has looked at a car and felt something,” said Andrew Harper, executive creative director, PMG. “Taking that idea and running with it, we had fun positioning the BringaTrailer.com community’s passion as their biggest selling point."
Bring a Trailer Co-Founder and President Randy Nonnenberg adds, “This campaign celebrates the spirit of our users and invites a broader audience to experience the thrill of buying and selling cars with a group of passionate people who truly understands them.”
