Caisse d’Epargne supports single-parent families
Agency Altmann+Partners and director Vincent Lobelle through Iconoclast, direct the new spot.
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Caisse d’Epargne launched a new campaign that demonstrates its usefulness in addressing the purchasing power challenges faced by families.
Caisse d’Epargne is promoting its “Family Package” offer: a beneficial banking plan with a single fee covering all family accounts and free bank cards for children up to age 28. This offer, aimed at all families, has been specially adapted for single-parent families, who make up nearly a quarter of households in France and often face both financial and organisational challenges.
With the Family Package, Caisse d’Epargne continues to position itself as the family bank, providing further proof of its value by helping families save money.
Credits
View on- Agency ALTMANN+PARTNERS/Paris
- Production Company Iconoclast France
- Director Vincent Lobelle
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Credits
View on- Agency ALTMANN+PARTNERS/Paris
- Production Company Iconoclast France
- Director Vincent Lobelle
- Editing Dearcut
- Sound Studio Cardinal
- Sound Design Studio Cardinal
- Creative Director Olivier Altmann
- Art Director Fabien Nunez
- Copywriter Emmanuel De Dieuleveult
- Head of Production (HP) Jessica Piergiovanni
- Executive Producer Jean Duhamel
- Director Of Production Guillaume Le Gat
- DP Peter Riis
- Editor Stephane Pereira
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Credits
powered by- Agency ALTMANN+PARTNERS/Paris
- Production Company Iconoclast France
- Director Vincent Lobelle
- Editing Dearcut
- Sound Studio Cardinal
- Sound Design Studio Cardinal
- Creative Director Olivier Altmann
- Art Director Fabien Nunez
- Copywriter Emmanuel De Dieuleveult
- Head of Production (HP) Jessica Piergiovanni
- Executive Producer Jean Duhamel
- Director Of Production Guillaume Le Gat
- DP Peter Riis
- Editor Stephane Pereira
The brand is unveiling a new advertising campaign created by its agency Altmann+Partners starting May 11. With a film directed by Vincent Lobelle(Iconoclast), continuing the series launched in 2023 based on children’s boundless imagination.
The film humorously portrays the youngest of three siblings, whose imagination is sparked by the praise a friend gives his mother. She highlights the mother’s ability to single-handedly juggle parenting, household management, and the family budget.
The TV campaign will be complemented by a social media component and a nationwide and in-branch poster campaign to educate the public about the offer.
