Cannes Contenders: Canada
From late-night DMs to tech that tackles toxic gamers, Jordan Doucette, CCO McCann Worldgroup Canada, hand picks five punchy and purposeful campaigns she predicts could win big in Cannes.
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Knix Sport Your Period
The idea had me at: “Talk about your period and we’ll pay you.” As a woman, it’s exhausting when brands talk at us about a societal issue rather than take action to fix the problem. This campaign not only takes action, but it isn’t quiet about it, and I loved it.
The idea had me at: “Talk about your period and we’ll pay you.”
Credits
powered bySickKids The Count
No feelings are unfelt in this SickKids Hospital spot. It’s an epic build on the SickKids VS. platform with such fresh insight, beautiful craft, and (perhaps my favourite element) the audio-to-picture magic.
No feelings are unfelt in this SickKids Hospital spot.
Credits
View on- Agency FCB Canada/Toronto
- Production Company Merchant
- Director Clement Durou
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Credits
View on- Agency FCB Canada/Toronto
- Production Company Merchant
- Director Clement Durou
- Production Company Iconoclast USA
- Music Soundtree Music
- Creative Studio Arc Creative
- Associate Creative Director/Copywriter Jacob Pacey
- Asociate Creative Director/Art Director Brendan McMullen
- Chief Creative Officer Nancy Crimi-Lamanna
- Editor Neil Smith
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency FCB Canada/Toronto
- Production Company Merchant
- Director Clement Durou
- Production Company Iconoclast USA
- Music Soundtree Music
- Creative Studio Arc Creative
- Associate Creative Director/Copywriter Jacob Pacey
- Asociate Creative Director/Art Director Brendan McMullen
- Chief Creative Officer Nancy Crimi-Lamanna
- Editor Neil Smith
Tentree Following Wildfires
An idea that proves data and technology are nothing without an idea. Tech for good that pushes us to think about how creativity can solve some of the world’s biggest issues by creating utility to act (not just make ads).
An idea that proves data and technology are nothing without an idea.
IKEA u up?
There seems to be a theme brewing here for me: ideas so simple but so ‘of course they did that and it’s just so fucking smart.’ If they had slid into my DMs, I would have loved the engagement in the middle of the night. Great example of right time, right place and right message.
Great example of right time, right place and right message.
Credits
powered byThe Watch Toxicity Rating
Again, I’m keen on using creativity to help solve issues instead of just point them out. In a world where we normally only rate the game, this now rates the toxic behaviour by gamers in the game. A much better tool than attempting to stop your gaming-obsessed kid from gaming.
A much better tool than attempting to stop your gaming-obsessed kid from gaming.
