Cannes Contenders: France
From fashion faux pas to TikTok trends, Olivier Lefebvre, President and Executive Creative Director at FRED & FARID Paris, talks us through a selection of his country's prize-worthy work.
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Lacoste - Unexpected Encounters
The latest Lacoste campaign truly captures the essence of the brand. It amusingly builds upon the insight that the crocodile emblem is universal and intergenerational. Moreover, it's flawlessly executed.
Betclic - Extra Seats
As the prodigy Victor Wembanyama plays his final season in France before heading to the NBA, his games are selling out. Betclic, the official sponsor of the French Basketball League, offered fans a chance to win unique and exclusive seats, like a court-side cooler, a basketball, or a massage bench. This clever, impactful, and offbeat activation might win big in the Brand Experience and Sports Entertainment categories
Credits
View on- Agency Marcel/Paris
- Production Company Goray Prod
- Director Martin Duchamp
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Credits
View on- Agency Marcel/Paris
- Production Company Goray Prod
- Director Martin Duchamp
- DP Flavio Pesenti
- Editor Martin Duchamp
- Chief Creative Officer Gaetan Du Peloux
- Chief Creative Officer Youri Guerassimov
- Managing Director Benjamin Taieb
- Creative Director Jeremie Bottiau
- Head of Production Timothe Rosenberg
- Producer Aurelien Lemesle
- Copywriter Gregory James
- Art Director Jules Perron
- Editor Julien Hannedouche
- Motion Graphic Designer Vincent Iweins Alarcon
- Motion Graphics Designer Maxime Philippeaux
- Editor Loick Tranier
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Marcel/Paris
- Production Company Goray Prod
- Director Martin Duchamp
- DP Flavio Pesenti
- Editor Martin Duchamp
- Chief Creative Officer Gaetan Du Peloux
- Chief Creative Officer Youri Guerassimov
- Managing Director Benjamin Taieb
- Creative Director Jeremie Bottiau
- Head of Production Timothe Rosenberg
- Producer Aurelien Lemesle
- Copywriter Gregory James
- Art Director Jules Perron
- Editor Julien Hannedouche
- Motion Graphic Designer Vincent Iweins Alarcon
- Motion Graphics Designer Maxime Philippeaux
- Editor Loick Tranier
Volkswagen - Inside Job Recruitment
Searching for hundreds of mechanics, the Inside Job campaign beats other brands by hiding job offers on car parts that need to be repaired. By rethinking how to implement a recruitment campaign, the brand humorously develops content showcasing these candidates surprised live by these announcements.
Credits
powered by- Agency DDB/Paris
Prime Video - Dubbing Factory
In France, all our films and series are dubbed by French actresses and actors. Prime Video launched a dubbing contest on TikTok, riding the trend of double videos. The winner got the chance to become a real dubber in a Prime series. It became a real phenomenon! A viral and entertaining idea that could win big at Cannes Lions.
Credits
View on- Agency Herezie/Paris
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Herezie/Paris
