Cannes Contenders: Spain
Roberto Fara, Chief Creative Officer of Ogilvy Spain, shares his five top favourite works to come out of Spain, including tech that gives voice to the voiceless, awesome awnings and artistic ice-cream wrappers.
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Coca-Cola - Shades of Red
This is a poetic tribute to Mexico’s local shops, Coca-Cola’s Shades of Red by agency David, Madrid, turns its red awnings into icons of everyday pride. A simple yet powerful homage to the small businesses that have carried the brand’s legacy for generations.
Credits
View on- Agency WPP/London
- Ad Agency DAVID/Miami
- Ad Agency DAVID/Madrid
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency WPP/London
- Ad Agency DAVID/Miami
- Ad Agency DAVID/Madrid
adELA Foundation - My Voice My Vote
A powerful campaign, Mi Voz, Mi Voto, created for adELA by Ogilvy Barcelona uses AI to amplify the voice of Carlos de Pablo, who is living with [Amyotrophic Lateral Sclerosis] ALS, as he calls for the urgent enactment of the ALS Law. [Spain’s ALS Act aims to address the needs of people living with ALS and other neurological conditions that affect quality of life].
By using the voices of Spanish politicians, the campaign brings attention to the delay, and thus the lives lost, due to inaction. A poignant reminder of how technology can be a tool for social change and advocacy.
Credits
View on- Agency Ogilvy/Madrid
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Credits
powered by- Agency Ogilvy/Madrid
ICEX - The Cause of the Accident That Started the Fire
A short film created to promote the talent and creativity of the Spanish audiovisual sector, was crafted with impeccable precision, driven by a hypnotic script and a singular vision.
It’s a truly unconventional piece that not only tells a story, but vividly showcases the strength, creativity, and world-class talent of Spanish production.
Credits
View on-
- Production Company CANADA/Spain
- Director Lope Serrano
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Credits
View on- Production Company CANADA/Spain
- Director Lope Serrano
- VFX El Ranchito
- Animation Brut
- Sound Design Trafalgar 13 Music House
- Production Designer Andrea Batllo
- Producer Cristina Sanchez
- Executive Producer Marta Argullos
- Head of Production Alba Barneda
- DP Daniel Fernandez Abello
- Editor Carlos Font Clos
- Colorist Marc Morato
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company CANADA/Spain
- Director Lope Serrano
- VFX El Ranchito
- Animation Brut
- Sound Design Trafalgar 13 Music House
- Production Designer Andrea Batllo
- Producer Cristina Sanchez
- Executive Producer Marta Argullos
- Head of Production Alba Barneda
- DP Daniel Fernandez Abello
- Editor Carlos Font Clos
- Colorist Marc Morato
The Surrender Vol 2 - Andalusian Crush
A mesmerising journey into the heart of Andalucía, The Surrender, by Oglivy Madrid for Andalusia Tourism, invites viewers to experience the region’s timeless beauty and cultural richness.
With a haunting score by Hans Zimmer, the campaign weaves together iconic landscapes and legendary figures, evoking a deep emotional connection to Southern Spain.
More than just a tourism ad, it’s an invitation to surrender to Andalucía’s unforgettable allure.
Credits
View on- Agency Ogilvy/Barcelona
- Production Company Roma
- Director Manu Mazzaro
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Unlock full credits and more with a shots membership
Credits
View on- Agency Ogilvy/Barcelona
- Production Company Roma
- Director Manu Mazzaro
- Production Agency Hogarth Worldwide/Madrid
- VFX/CGI Company McNulty
- Sound Design Beat Music
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Creative Director Miguel Provencio
- Creative Director Alex Maggi
- Art Director Alejandra "Aleguandra" Vallejo
- Producer Fernando Albor
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Leire Arrate
- Producer Roberto Arias
- Executive Producer Juan Bascon
- Producer Laura Soto
- DP Pablo Clemente
- Editor Rocio Perez Lavilla
- Editor Ivan Kanter Goldman
- Head of Post Production Tamara Diaz
- Colorist Julia Rossetti
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Barcelona
- Production Company Roma
- Director Manu Mazzaro
- Production Agency Hogarth Worldwide/Madrid
- VFX/CGI Company McNulty
- Sound Design Beat Music
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Creative Director Miguel Provencio
- Creative Director Alex Maggi
- Art Director Alejandra "Aleguandra" Vallejo
- Producer Fernando Albor
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Leire Arrate
- Producer Roberto Arias
- Executive Producer Juan Bascon
- Producer Laura Soto
- DP Pablo Clemente
- Editor Rocio Perez Lavilla
- Editor Ivan Kanter Goldman
- Head of Post Production Tamara Diaz
- Colorist Julia Rossetti
Cornetto - Unwrap It
A poetic farewell to summer, Cornetto’s OOH campaign, by Mullenlowe, transforms its iconic ice cream wrappers into nostalgic collages, each one a handcrafted tribute to fleeting warmth and sun-drenched memories.
It’s a tactile, visual love letter to the season, reminding us that even as the days cool, the joy of summer lingers in every detail.
