Cannes Contenders: UK
Josh Green, Chief Creative Officer of agency House 337 selects his top five Lions-worthy faves from the UK – which range from chicken worshipping to AI grannybots.
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KFC Believe in Chicken
This is not an ad – it’s a recruitment film for the cult of chicken. Created by Mother, Believe doesn’t sell food, it sells faith. It leans all the way into the absurdity of fandom and turns KFC into something you don’t just eat, you worship.
Subtle AI references? Massed synchronised dancers? I’m ready to be baptised in gravy.
Credits
View on- Agency Mother/London
- Production Company Business Club/London
- Director Vedran Rupic
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Credits
View on- Agency Mother/London
- Production Company Business Club/London
- Director Vedran Rupic
- Casting Company Beast Casting
- Editor The Quarry
- VFX Black Kite Studios
- Sound King Lear Music & Sound
- Music Supervision Mr Pape
- Service Company Grandma/Lithuania
- Chief Creative Officer Felix Richter
- Executive Creative Director Martin Rose
- Copywriter/Art Director Ali Milne James
- CopywriterArt Director Paloma Gardiner
- Producer Christian Kuosmanen
- Executive Producer Tom Berendsen
- Production Designer Robin Brown
- DP Nico Poulsson
- Editor/Partner Paul Watts
- Executive Producer Dilia Knobel
- VFX Lead Jonny Freeman
- Senior VFX Producer Tamara Mennell
- Sound Designer Jack Sedgwick
- Executive Producer Natalie Curran
- Music Supervisor John Connon
- Executive Producer Linas Martinkenas
- Executive Producer Indre Petrukaitiene
- Producer Linas Pozera
- Art Director Arunas Cepulis
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/London
- Production Company Business Club/London
- Director Vedran Rupic
- Casting Company Beast Casting
- Editor The Quarry
- VFX Black Kite Studios
- Sound King Lear Music & Sound
- Music Supervision Mr Pape
- Service Company Grandma/Lithuania
- Chief Creative Officer Felix Richter
- Executive Creative Director Martin Rose
- Copywriter/Art Director Ali Milne James
- CopywriterArt Director Paloma Gardiner
- Producer Christian Kuosmanen
- Executive Producer Tom Berendsen
- Production Designer Robin Brown
- DP Nico Poulsson
- Editor/Partner Paul Watts
- Executive Producer Dilia Knobel
- VFX Lead Jonny Freeman
- Senior VFX Producer Tamara Mennell
- Sound Designer Jack Sedgwick
- Executive Producer Natalie Curran
- Music Supervisor John Connon
- Executive Producer Linas Martinkenas
- Executive Producer Indre Petrukaitiene
- Producer Linas Pozera
- Art Director Arunas Cepulis
Frontline19 Sicker Than the Patients
This campaign from adam&eveDDB still haunts me. It’s raw, rage-filled and beautiful.
I love it because it gives voice to the people holding the whole damn system together, and does it without pulling a single punch.
Credits
View on- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
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Unlock full credits and more with a shots membership
Credits
View on- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
- Casting Company Kate & Lou Casting
- Casting Company Ro Casting
- Edit Company tenthree
- Post Company Untold Studios
- Audio Post 750mph
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director/Copywriter Darren Beresford
- Creative Director/Art Director Rick Gayton
- HP Nikki Cramphorn
- Producer/Head of Production Lucy Jones
- Executive Producer Lindsay Turnham
- Production Designer Sophie Becher
- DP Ben Seresin
- Editor Stephen Dunne
- Editor Billy Mead
- Producer Rachel Goodger
- Executive Producer Lauren Oldfield
- Executive Producer Ian Berry / (Executive Producer)
- VFX Artist Eric So
- Colorist Julien Alary
- Producer Eli Mari Sandal
- Sound Designer/Audio Mixer Sam Ashwell
- Producer Olivia Ray
- Producer Carla Thomas
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
- Casting Company Kate & Lou Casting
- Casting Company Ro Casting
- Edit Company tenthree
- Post Company Untold Studios
- Audio Post 750mph
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director/Copywriter Darren Beresford
- Creative Director/Art Director Rick Gayton
- HP Nikki Cramphorn
- Producer/Head of Production Lucy Jones
- Executive Producer Lindsay Turnham
- Production Designer Sophie Becher
- DP Ben Seresin
- Editor Stephen Dunne
- Editor Billy Mead
- Producer Rachel Goodger
- Executive Producer Lauren Oldfield
- Executive Producer Ian Berry / (Executive Producer)
- VFX Artist Eric So
- Colorist Julien Alary
- Producer Eli Mari Sandal
- Sound Designer/Audio Mixer Sam Ashwell
- Producer Olivia Ray
- Producer Carla Thomas
Ecover The Rewear Chair
God, I love this one from Uncommon. The Rewear Chair is smart, strange, and told in that chatty, natural style that makes you reflect on your own habits.
It’s the kind of beautiful, oddball idea that we need more of in the sustainability space – art that makes you think while making you smile.
Credits
View on- Agency Uncommon/London
- Creative Director Nils Leonard
- Talent Lily Cole
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/London
- Creative Director Nils Leonard
- Talent Lily Cole
O2 Daisy vs Scammers
Daisy isn’t just a great character, she’s a proper, working concept. A real AI tool wrapped up in the charm of a granny. I love it because it proves that AI can be useful, entertaining and human, and it’s so satisfying to hear the scammers’ frustration.
This is a genuine benchmark for how brands should be using tech.
Credits
View on- Agency VCCP/London
- AI faith VCCP/London
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- AI faith VCCP/London
Women’s Aid The Monster Who Came to Tea
This work is powerful. It creeps up on you, lulls you into a false sense of security, and then flips the script. Its impact lies in its quiet power. It doesn’t scream: it whispers. And that’s what makes it devastating.
Disclaimer: Yes, this one’s from my own agency House 337. No, I’m not biased. It’s just that sometimes your team makes something so good and so important that it deserves the spotlight, even if you have to be the one awkwardly holding the torch.
Credits
View on- Agency House 337/London
- Production Company Merman
- Director Guy Manwaring
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Unlock full credits and more with a shots membership
Credits
View on- Agency House 337/London
- Production Company Merman
- Director Guy Manwaring
- Executive Producer/Partner Siobhan Murphy
- Producer Simon Monhemius
- Editing Work Editorial/London
- Editor Charlie Moreton
- Edit Producer Lola Cookman
- Post Production Creative Outpost
- Executive Producer Caroline McNulty
- VFX Artist James Cornwell
- Animation Passion Animation Studios
- Director Tulips and Chimneys
- Executive Producer Juliette Stern
- Colorist Mark Horrobin
- Sound Designer/Audio Mixer Dave Robinson / (Sound Designer/Audio Mixer)
- Chief Creative Officer Josh Green
- Creative Director Christopher Ringsell
- Associate Creative Director Louise Canham
- Senior Creative Paul Hancock
- Senior Creative Dave Newbold
- HP Sue Lee-Stern
- Head of Production Victoria Fischer
- Senior Producer Tash Dean
- Creative Poppy Cumming-Spain
- Creative Michael Arthey
- Executive Producer Spencer Dodd
- DP Simon Richards
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency House 337/London
- Production Company Merman
- Director Guy Manwaring
- Executive Producer/Partner Siobhan Murphy
- Producer Simon Monhemius
- Editing Work Editorial/London
- Editor Charlie Moreton
- Edit Producer Lola Cookman
- Post Production Creative Outpost
- Executive Producer Caroline McNulty
- VFX Artist James Cornwell
- Animation Passion Animation Studios
- Director Tulips and Chimneys
- Executive Producer Juliette Stern
- Colorist Mark Horrobin
- Sound Designer/Audio Mixer Dave Robinson / (Sound Designer/Audio Mixer)
- Chief Creative Officer Josh Green
- Creative Director Christopher Ringsell
- Associate Creative Director Louise Canham
- Senior Creative Paul Hancock
- Senior Creative Dave Newbold
- HP Sue Lee-Stern
- Head of Production Victoria Fischer
- Senior Producer Tash Dean
- Creative Poppy Cumming-Spain
- Creative Michael Arthey
- Executive Producer Spencer Dodd
- DP Simon Richards
