CBOE’s world of no imagination
An absurd and cinematic spot from the options exchange company takes a depressing trip to NoOptionsVille, a dystopian universe where sameness is the status quo.
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Credits
View on- Agency The Marketing Store/Chicago
- Production Company Eleanor
- Director Adrian De Sa Garces
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Credits
View on- Agency The Marketing Store/Chicago
- Production Company Eleanor
- Director Adrian De Sa Garces
- Editing Whitehouse Post/New York
- VFX Alt.vfx/USA
- Color Trafik/Los Angeles
- Music Barking Owl
- Producer Rachel Perez
- Senior Copywriter Al Smith
- Creative Director Jonathan Linder
- Group Creative Director JT Andexler
- Executive Producer Autumn Hymes
- Head of Production Ayanna Hart
- Producer Karen Kloppers
- Producer Michael Klein / (Producer)
- Line Producer Michael Klein / (Producer)
- Executive Producer/President Sophie Gold
- Editor Adam Marshall
- Producer Jared Thomas
- Executive Producer Joanna Manning
- Assistant Editor Paul Rummerfield
- VFX Supervisor Murray Smallwood
- VFX Coordinator Carly Rosenberg
- Producer Mathieu Vierendeel
- Executive Producer Chris Fieldhouse
- Producer Geoff Linville
- Colorist Daniel de Vue
- Executive Producer KC Dossett
- Executive Creative Director Johanna Cranitch
- Creative Director Will Rosati
- Producer Tarjas White
- Audio Mixer AJ Murillo
- Sound Designer Gus Koven
- Managing Director Carol Dunn
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Marketing Store/Chicago
- Production Company Eleanor
- Director Adrian De Sa Garces
- Editing Whitehouse Post/New York
- VFX Alt.vfx/USA
- Color Trafik/Los Angeles
- Music Barking Owl
- Producer Rachel Perez
- Senior Copywriter Al Smith
- Creative Director Jonathan Linder
- Group Creative Director JT Andexler
- Executive Producer Autumn Hymes
- Head of Production Ayanna Hart
- Producer Karen Kloppers
- Producer Michael Klein / (Producer)
- Line Producer Michael Klein / (Producer)
- Executive Producer/President Sophie Gold
- Editor Adam Marshall
- Producer Jared Thomas
- Executive Producer Joanna Manning
- Assistant Editor Paul Rummerfield
- VFX Supervisor Murray Smallwood
- VFX Coordinator Carly Rosenberg
- Producer Mathieu Vierendeel
- Executive Producer Chris Fieldhouse
- Producer Geoff Linville
- Colorist Daniel de Vue
- Executive Producer KC Dossett
- Executive Creative Director Johanna Cranitch
- Creative Director Will Rosati
- Producer Tarjas White
- Audio Mixer AJ Murillo
- Sound Designer Gus Koven
- Managing Director Carol Dunn
Created by The Marketing Store and directed by Adrian De Sa Garces through Eleanor, this surreal spot from CBOE ((The Chicago Board Options Exchange) imagines a drab, uninspired world devoid of choices.
Crafted with impressive production design and styling, the film follows a man through his dreary daily life where everything is the same, from barbers' shops with only one haircut to coffee shops that only make one drink.
That is, until the most exciting moment of his life unfurls when a magical bag of mixed nuts appears in a vending machine amidst a sea of identical snacks, opening his eyes to a whole new world of variety and choice.
Shot over six days across more than a dozen stylised locations in South Africa, including fully built sets, practical effects, and CGI interventions, the campaign required months of world-building, design coordination, and editorial ambition.
