Coors Light takes the plunge
A new spot for the beer brand sees the Kansas City Chiefs quarterback chill out in a cold plunge the shape of his own head.
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A new campaign for Coors Light shows what it’s like to be as chill as Patrick Mahomes as the Kansas City Chiefs quarterback takes The Patrick Plunge.
The inside of Mahomes’ head is said to be the chillest place ever and this new spot, created by Mischief At No Fixed Address New York and directed by Pete Marquis through Good Behavior, takes that to the next level, with a cold plunge shaped exactly like Mahomes’ head.
The campaign taps into the chill popularity of cold plunges among athletes and wellness enthusiasts, and Kansas City fans got the chance to experience the plunge at the KC Live event space on July 19.
Credits
View on- Agency Mischief At No Fixed Address/New York
- Production Company Good Behavior
- Director Pete Marquis
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Credits
View on- Agency Mischief At No Fixed Address/New York
- Production Company Good Behavior
- Director Pete Marquis
- Executive Producer Victoria Guenier
- Executive Producer Adam Lawson
- Editing Mackcut
- Assistant Editor Evelyn Chat
- Editor Mike Rizzo
- Post Producer Kayla Robinson
- Senior Post Producer Kalisha Allen
- Executive Producer Gina Pagano
- Color Rare Medium
- Sound Designer/Audio Mixer Sam Shaffer
- Executive Creative Director Bianca Guimaraes
- Associate Creative Director Craig Shervin
- Associate Creative Director David Spradlin
- Producer Sophia Ortiz
- Chief Creative Officer Greg Hahn
- Executive Creative Director Kevin Mulroy
- Production Designer Winona Yu
- DP Damian Acevedo
- Colorist Nick Ray
- Sound Designer/Audio Mixer Marc Healy
- Talent Patrick Mahomes
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Credits
powered by- Agency Mischief At No Fixed Address/New York
- Production Company Good Behavior
- Director Pete Marquis
- Executive Producer Victoria Guenier
- Executive Producer Adam Lawson
- Editing Mackcut
- Assistant Editor Evelyn Chat
- Editor Mike Rizzo
- Post Producer Kayla Robinson
- Senior Post Producer Kalisha Allen
- Executive Producer Gina Pagano
- Color Rare Medium
- Sound Designer/Audio Mixer Sam Shaffer
- Executive Creative Director Bianca Guimaraes
- Associate Creative Director Craig Shervin
- Associate Creative Director David Spradlin
- Producer Sophia Ortiz
- Chief Creative Officer Greg Hahn
- Executive Creative Director Kevin Mulroy
- Production Designer Winona Yu
- DP Damian Acevedo
- Colorist Nick Ray
- Sound Designer/Audio Mixer Marc Healy
- Talent Patrick Mahomes
