Davina McCall and Morgana Robinson sell menopause on Amazon

This World Menopause Day, Menopause Mandate, a coalition of activists, teamed up with Amazon, Great Guns, and director Mary-Sue Masson for a comedy awareness campaign starring television presenter, Davina McCall, and comedian, Morgana Robinson.

The two stars caricature ‘80s television shopping channel presenters in the film, selling an unexpected product: the menopause. On the spoof Hot Flush TV, the duo take the audience through the litany of symptoms those going through perimenopause and menopause might face, not to mention the misdiagnoses and misinformation. The finale reveals that for a 99p donation, viewers can now ‘buy the menopause’ on Amazon and leave their own brutally honest review of the experience,  building a community-driven safe haven of trustworthy tips.

With the shopping channel set-up thriving on interaction, big character performances from McCall and Robinson lead the comedy. Masson encouraged banter between the hosts, and, as McCall and Robinson were already friends, they were able to riff off one another naturally to bring a ‘live’ feel to the performance. Leaving the camera rolling longer than planned, the director was able to capture extra improvised expressions and gags, including Robinson’s defiant final outburst, “FUCK off, Gareth.”