DoorDash Fans can score big with NBA moments in new ad
Directed by JOJX’s Jones through MikeTeevee, the campaign highlights the delivery service’s promotion, connecting basketball, fashion and food for fans.
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DoorDash has launched In Your Bag, a high-energy campaign celebrating the thrill of basketball and putting fans at the heart of the action.
Directed by Jones and produced by LA-based production company JOJX through MikeTeevee, the spot blends pop culture with stylised storytelling to bring NBA highlights to life in a rewarding way.
Timed with the start of the 2025–26 NBA season, the campaign promotes DoorDash’s affiliated offer, giving members the chance to win every time an NBA player scores more than 50 points in a game. DashPass members can enjoy up to 50% off and compete for the ultimate bag drop, featuring exclusive gear and fashion collabs.
Starring Paige Bueckers, the campaign captures the energy of the NBA and the excitement of earning DoorDash reward, combining elite athleticism with style and flair.
“There’s such a powerful crossover between basketball culture, personal style and this campaign let us play with that intersection,” says JOJX director Jones. “Paige brought so much energy to the shoot, and the DoorDash team gave us the freedom to make something bold and fun.”
Produced in collaboration with DoorDash’s in-house creative team, the spot channels Jones’ signature mix of humanity and visual polish, crafting a world where sport and self-expression align with fan culture.
Credits
View on- Agency Superette/San Francisco (In-House at DoorDash)
- Production Company JOJX
- Director Jones
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Credits
View on- Agency Superette/San Francisco (In-House at DoorDash)
- Production Company JOJX
- Director Jones
- Creative Production Partner MikeTeevee/Los Angeles
- Executive Producer Jackson Morton
- Executive Producer Joe Care
- Executive Producer Sevasti Buford
- Executive Producer Harry Joseph
- Editor Mark Potter
- Post Executive Producer Anne Lai
- Editing Palms
- VFX Valor Visuals
- Color Company 3/Los Angeles
- Colorist Matthieu Toullet
- Audio Mixer Christian Laszlo
- Creative Lead Alejandro Juli
- Creative Lead Yusong Zhang
- Copywriter Lead Erin Woolf
- Senior Art Director Sarah Saltonstall
- Line Producer Leanne Amos
- Senior Producer Aesli Grandi
- DP Max Goldman
- Editor Alex VanHeisch
- Post Producer Hunter Young
- VFX Artist Danesh Taraporevala
- VFX Artist Ben Morse
- Talent Paige Bueckers
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Superette/San Francisco (In-House at DoorDash)
- Production Company JOJX
- Director Jones
- Creative Production Partner MikeTeevee/Los Angeles
- Executive Producer Jackson Morton
- Executive Producer Joe Care
- Executive Producer Sevasti Buford
- Executive Producer Harry Joseph
- Editor Mark Potter
- Post Executive Producer Anne Lai
- Editing Palms
- VFX Valor Visuals
- Color Company 3/Los Angeles
- Colorist Matthieu Toullet
- Audio Mixer Christian Laszlo
- Creative Lead Alejandro Juli
- Creative Lead Yusong Zhang
- Copywriter Lead Erin Woolf
- Senior Art Director Sarah Saltonstall
- Line Producer Leanne Amos
- Senior Producer Aesli Grandi
- DP Max Goldman
- Editor Alex VanHeisch
- Post Producer Hunter Young
- VFX Artist Danesh Taraporevala
- VFX Artist Ben Morse
- Talent Paige Bueckers
