Facebook goes offline for the holidays
A group of friends use the social media platform to reconnect IRL at Thanksgiving in a heartwarming spot by Smuggler’s Miles Jay.
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Credits
View on- Agency Droga5/New York
- Production Company SMUGGLER/USA
- Director Miles Jay
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Credits
View on- Agency Droga5/New York
- Production Company SMUGGLER/USA
- Director Miles Jay
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/New York
- Production Company SMUGGLER/USA
- Director Miles Jay
As young people increasingly prioritise real experiences over digital ones, this heartfelt Facebook campaign created by Droga5 for Facebook is reframing the platform as a tool for real-world connection.
Sensitively directed by SMUGGLER’s Miles Jay, the cinematic film captures the annual ritual of American millennials using Facebook to reunite with hometown friends before thanksgiving.
Following the reconnection of several friend groups across pubs, bars and house parties, the film’s nostalgic and authentic feeling is enhanced by a tender duet version of, Girl from North Country, by Bob Dylan featuring Johnny Cash.
