From hat-tricks to home fixes with RONA
The Canadian DIY retailer's amusing spot celebrates the country’s hockey culture and shows what repairs are needed with amateur players run out of luck with the puck.
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Credits
View on- Agency Courage/Toronto
- Production Company Spy Films
- Director Greg Hackett
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Credits
View on- Agency Courage/Toronto
- Production Company Spy Films
- Director Greg Hackett
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Courage/Toronto
- Production Company Spy Films
- Director Greg Hackett
Toronto agency Courage and Spy Films director Greg Hackett collaborate on a marvellously mishap-packed work for RONA.
Depicting the nation's deep affection for hockey, the spot playfully shows how the love of the game can wreak havoc on people’s homes.
Soundtracked by Nazareth’s Love Hurts, we see the collateral damage on windows, doors, floors, walls and more, which is where the home improvement and construction product brand RONA comes in.
Hackett commented: “The moment I read the script Gerardo and Jesse over at Courage had crafted, I knew I wanted to be a part of it.” Says Hackett. “ I’ve always been drawn to simple stories that hold something deeply human at their core. I may not have spent my childhood hitting hockey balls into garage doors like they did, but I immediately recognised a truth in it that was too compelling to pass up.” This is Hackett’s first collaboration with award winning indie agency Courage, shot on Kodak film in the heart of Toronto.
