Gridiron to Green Room: Beats gets athletes acting
Launching Powerbeats Fit, an evolution of its Beats Fit Pro earbuds, the audio brand recruits Saquon Barkley, Justin Jefferson and Jayden Daniels in a droll campaign.
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Credits
View on- Agency Mirimar/Los Angeles
- Chief Creative Officer John McKelvey
- Talent Saquon Barkley
- Talent Justin Jefferson
- Talent Jayden Daniels
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mirimar/Los Angeles
- Chief Creative Officer John McKelvey
- Talent Saquon Barkley
- Talent Justin Jefferson
- Talent Jayden Daniels
This wittily scripted spot titled They Stay in Your Ears, was created for Beats by LA agency Mirimar, and features footballers Saquon Barkley, Justin Jefferson going head-to-head at auditions for the starring role in a Powerbeats Fit commercial.
Encouraged by their amusingly duplicitous agent, the athletes rehearse their one-line script, taking acting classes and immersing themselves in the parts wholeheartedly. They also, of course, showcase their elite skills on the field and the earbuds’ inability to fall out.
But will it be touchdown or take two when a third thespian, Washington Commanders’ player Jayden Daniels enters the mix?
