Huggies' tribute to neonatal care
Ian Ruschel’s touching short film for the nappy brand follows the true-life story of a NICU nurse who was born prematurely herself.
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Credits
View on- Agency Leo Burnett/Chicago
- Production Company Stink/USA
- Director Ian Ruschel
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Credits
View on- Agency Leo Burnett/Chicago
- Production Company Stink/USA
- Director Ian Ruschel
- Editing BANDIT Editorial
- Color Company 3/Chicago
- Audio Post Raw Audio
- Chief Creative Officer Renato Fernandez
- Executive Creative Director Natalie Taylor
- Associate Creative Director Tricia Gillentine
- Senior Producer Natalie Dahl Kelly
- Executive Producer Ben Davies
- Executive Producer Mungo Maclagan
- Producer Leanne Amos
- Production Designer Martino Piccinini
- Head of Production Laura Cavanaugh
- DP Josep Pardo
- Editor Lucas Moesch
- VFX Supervisor Juan Pablo Olivares
- Colorist Kath Raisch
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/Chicago
- Production Company Stink/USA
- Director Ian Ruschel
- Editing BANDIT Editorial
- Color Company 3/Chicago
- Audio Post Raw Audio
- Chief Creative Officer Renato Fernandez
- Executive Creative Director Natalie Taylor
- Associate Creative Director Tricia Gillentine
- Senior Producer Natalie Dahl Kelly
- Executive Producer Ben Davies
- Executive Producer Mungo Maclagan
- Producer Leanne Amos
- Production Designer Martino Piccinini
- Head of Production Laura Cavanaugh
- DP Josep Pardo
- Editor Lucas Moesch
- VFX Supervisor Juan Pablo Olivares
- Colorist Kath Raisch
His first campaign for the US market, Stink director Ian Ruschel delicately brings to life this heart-warming human narrative, developed by Leo Burnett for nappy brand Huggies.
The film follows a NICU nurse who was born prematurely and spent the first days of her own life in intensive care. It captures pivotal moments in her life, highlighting the profound impact of neonatal care and the resilience of those who experience it firsthand.
To create Little Fighters, Ruschel and the team consulted Savannah first hand, and based key moments on the real photographs of her childhood and other formative experiences.
