In Swatch’s new campaign there are no rules
In their latest campaign, director Lillie Eiger helps channel this ethos, in a punk inspired rejection of the status quo that embraces the strengths in standing out.
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In Swatch’s new No Rules campaign, the brand harnesses its legacy as a company that since the 1980s has always sought to defy conventions, creating watches that embrace a colourful, rebellious and trendy attitude.
In their latest campaign, director Lillie Eiger helps channel this ethos, in a punk inspired rejection of the status quo that embraces the strengths in standing out. In this spirit, Eiger focused on creating an environment where the watch is more than just an accessory, instead an expression of the wearer's identity.
Credits
View on-
- Production Company 42 Branded
- Director Lillie Eiger
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Credits
View on- Production Company 42 Branded
- Director Lillie Eiger
- Post Company Doma
- Executive Producer Amber Felix
- Producer Luke Tierney
- Production Designer Sasha Hilton
- DP Ailsa Aikoa
- Editor Gareth Philips
- Head of Post Jake Evans
- Colorist Thomas Kumeling
- Sound Design Francis Peters
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company 42 Branded
- Director Lillie Eiger
- Post Company Doma
- Executive Producer Amber Felix
- Producer Luke Tierney
- Production Designer Sasha Hilton
- DP Ailsa Aikoa
- Editor Gareth Philips
- Head of Post Jake Evans
- Colorist Thomas Kumeling
- Sound Design Francis Peters
Lit and shot in a grainy textured feel, with collage style elements, the campaign has a punk edge with a modern, bold, vibrancy. In the stills aspect of the campaign, Eiger utilised a high energy feel, that captures striking performances encapsulating the punk inspiration of the project, combining eye-catching outfits and backgrounds. Displaying the versatility of Eiger’s approach when it comes to shooting commercials whether moving images or stills.
“This No Rules campaign really shows Lillie’s creative vision, visual flair and personality as a Director and Photographer. As a child of the 80’s and a lover of punk, this campaign oozes fun of that era but bringing it to the Now.” said Clancie Brennan Managing Director 42 Branded.
Eiger is represented for moving image by 42 Branded Managing Director Clancie Brennan and for stills by Probation Managing Director Matt Davey.
