It all happens at Workspace

Armoury partnered with creative agency And Rising to help launch Workspace’s first TV advertising campaign.

Phoebe Bourke brings her trademark wit and love for the awkward moments of everyday life in her latest ad for Workspace.

The spot follows Amelia, the founder of an architecture firm, who finds herself trapped in a drab, cookie-cutter office filled with business clichés and uninspiring conversation. As the monotony of her environment becomes too much, we hear her internal monologue, a raw, relatable moment of self-awareness and frustration.

Thankfully, Workspace shows up just in time, offering a much-needed escape and reminding us all that where you work really does make a difference. With her signature mix of humour and heart, Bourke nails it once again.

Bourke said: “This brief had a very specific message: Are you working in the wrong place? I really connected with this, having worked in many offices that had absolutely zero vibe. I know how awful it can be to show up to the same terrible place every day and dread those banal conversations with people you bump into in the hallway or communal areas. It's actually pure hell, but it makes for great comedy!