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Apple – The USB Paradox

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The sky is blue, the grass is green, and a USB stick only plugs in the third time around. It's a simple fact. But why? 

Directors Jonas Perkmann and Felix Foltas have finally solved the age-old techy conundrum in this comedic and dynamic spec spot for tech giant Apple, created through University of Applied Sciences Salzburg

The entertaining film blends live action and animation to portray an astronaut in a life-or-death situation. He must plug a USB stick into the control panel to save his rapidly-crashing space ship – unfortunately, the pesky miniature people playing a game show inside his device have other ideas. 

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