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Dutch State Lottery Staatsloterij – Give Each Other Some Luck

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With Scrooge and The Grinch fighting it out for the top spot, there's still plenty of space for other aged curmudgeons to find the magic of Christmas, as this lovely little film from Blinkink and TBWA\NEBOKO goes to show.

Following an exasperated neighbour as he dishes out redirected packages to others, Give Each Other Some Luck for the Dutch State Lottery tells its human story through gorgeous stop-frame animation.

Pairing up Joseph Mann and animation director Sam Gainsborough, the film uses impressively crafted in-camera effects - from the tiny practical props to the floating cloud - to create a story that feels handmade and heartfelt.

Dutch State Lottery Staatsloterij – Give Each Other Some Luck - behind the scenes

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“Each year, the narrative of the campaign is all about the same insight: that some things in life are more valuable than a Jackpot prize of 30 million euros," explains Dennis Baars, Executive Creative Director at TBWA\NEBOKO. "This year we created a nice little story about a grumpy neighbour, but we really wanted to tell it in a surprising way. We were convinced that the human craft of stop motion would elevate the storytelling.”

“Technically, stop frame animation felt like the perfect tool for a story about community and togetherness," adds Mann. "Using a mixture of scales we managed to get the detail and personality into every shot. And honestly, our team made it what it is. I worked with an incredible group of makers and animators who brought their own craft and style to every single frame.

This project was pure magic. Stop-frame animation just never loses its charm, watching characters and entire worlds come alive in front of your very eyes is always a joy to be part of. It’s a unique process that is equally rewarding to be part of as it is to see the final film come to life!”

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