Journeys turns up the volume on self-expression
Anomaly's nostalgia-infused campaign for the footwear brand sees artist Gus Dapperton reimagine New Radicals’ anthem You Get What You Give.
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Footwear brand Journeys is turning up the volume on self-expression with a modern reimagining of New Radicals’ iconic anthem You Get What You Give, starring genre-bending artist Gus Dapperton in a throwback-meets-future shopping mall music video.
Developed in partnership with Anomaly, the reimagined four-minute track sets the stage for Journeys’ new brand platform, “Life on Loud” - an open invitation for the next generation to step into their style unapologetically, embracing individuality and creative freedom.
Rooted in Journeys’ deep ties to music and youth culture, the campaign celebrates the bold spirit that has defined the brand for decades. The recreated You Get What You Give music video takes place in a shopping mall setting, a nod to both the original video and the rebirth of mall culture, tapping into the aesthetic and energy of a new era where vintage meets viral, and personal style speaks louder than words.
Key influencers appear in the video, with cameos from Kitty Lever, Sara Fernandez, and Angelina, among others. The background actors, dancers, and even the musicians cast for Gus’s band in the video are all micro - and mid-level influencers chosen for their authenticity, not mass reach.
Credits
View on- Agency Anomaly/New York
- Chief Creative Officer Jeff Stamp
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/New York
- Chief Creative Officer Jeff Stamp
Journeys hand-picked talent whose personalities and online personas embody the larger ethos of the “Life on Loud” platform. Some of the influencers, including Kitty Lever and Sara Fernandez, have existing ties to the brand, creating a natural throughline in the Journeys world. For example, one influencer who previously posted a skit of her "breaking into" a Journeys store is now releasing BTS content of herself "breaking into" a music video set – a cheeky continuation of her story.
Across the board, influencers are producing their own behind-the-scenes content to further amplify the platform and extend its reach. Life on Loud serves as a rallying cry for youth culture, that no matter what journey you’re on, let the world hear you coming. Originally released in 1998, You Get What You Give is more than a hit – it’s a generational anthem for youth that transcends time. In Dapperton’s hands, it becomes a cross-generational bridge between '90s nostalgia and today’s culture, with its lyrics being a sonic embodiment of everything Life on Loud stands for.
The work builds on Anomaly and Journey’s track record of creating “anything but ads” to engage Gen-Z, from its TikTok long-form series Jazmine From Journeys to original music-driven content. By leaning into entertainment over traditional advertising, Journeys continues to reinvent the rules of how brands should connect with the next generation. The campaign is live today, September 10, across social and digital channels, including streaming on Journeys.com and YouTube.
“Journeys has always been about youth culture, music, and style – and with malls making a comeback, it’s the perfect moment for the brand to reclaim its place in the middle of it all.” said Jeff Stamp, Managing Partner and Chief Creative Officer at Anomaly “Journeys continues its approach of nontraditional marketing. Gus Dapperton’s and Skillz’ remake of the iconic New Radicals mall anthem is not an ad. It is a legitimate music video and track in its own right, authentic and genuinely crafted for a new generation of mall rats.”
