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Kia America is revelling in the joy, adventure and excitement of the classic American road-trip in a new two-part creative campaign for the 2026 Sportage SUV.
As the fast-growing brand’s longest-running nameplate, the popular Kia Sportage was recently updated to include a dynamic exterior design featuring a broad, upright grille and a tech-forward cabin with advanced wireless connectivity.
The campaign features two 30-second spots that take viewers along for the journey of a lifetime. Set to Rock’n Me by the Steve Miller Band, the first episode follows a young man in a Sportage X-Pro as he drives through various weather conditions and over multiple terrains, with the progress of his cross-country road trip charted by the location on his ever-changing t-shirt. Making a stop in Texas, the driver meets his match, literally, when he spots a young lady wearing the same t-shirt.
Hinting of things to come, the tagline “Keep the Adventure Going” appears before the spot cuts to the happy couple, now seated side by side in the Sportage, wearing his-and-hers “Virginia is for Lovers” t-shirts.
Credits
View on- Agency David & Goliath/Los Angeles
- Production Company MJZ/USA
- Director Dante Ariola
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Credits
View on- Agency David & Goliath/Los Angeles
- Production Company MJZ/USA
- Director Dante Ariola
- Executive Producer Eriks Krumins
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Executive Producer Jonathan Carpio
- Editing Rock Paper Scissors
- Editor Damion Clayton
- Assistant Editor Jobe Lowen
- Assistant Editor Sam Slavkin
- VFX JAMM Visual
- VFX Supervisor Andy Boyd
- Creative Lead Jake Montgomery
- Color Trafik/Los Angeles
- Colorist Mark Gethin
- Color Producer Karena Ajamian
- Audio Post Racket Club Music
- Sound Designer/Audio Mixer Nathan Dubin
- Executive Producer Adrea Lavezzoli
- Production Service Film Group/Atlanta
- Executive Producer Renee Poulin
- Head of Production Alexandra Wilson
- Executive Producer Nathan Miles
- Creative Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Art Director John O’Hea
- Group Creative Director Mike Czako
- Creative Director Ben Sweitzer
- Creative Director Sammy Glicker
- Associate Creative Director Diego Wortmann
- Associate Creative Director Erick Monero
- Art Director Riley Rawson
- Copywriter Danny White
- Group Executive Producer Christopher Colman
- Senior Producer Tom Meloth
- Line Producer Natalie Hill / (Producer - USA)
- DP Alwin Kuchler
- Assistant Editor Jonatas da Silva
- Post Producer Patricia Gushikuma
- Creative Brandon Thomas
- Line Producer Katarina Ireland
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Credits
powered by- Agency David & Goliath/Los Angeles
- Production Company MJZ/USA
- Director Dante Ariola
- Executive Producer Eriks Krumins
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Executive Producer Jonathan Carpio
- Editing Rock Paper Scissors
- Editor Damion Clayton
- Assistant Editor Jobe Lowen
- Assistant Editor Sam Slavkin
- VFX JAMM Visual
- VFX Supervisor Andy Boyd
- Creative Lead Jake Montgomery
- Color Trafik/Los Angeles
- Colorist Mark Gethin
- Color Producer Karena Ajamian
- Audio Post Racket Club Music
- Sound Designer/Audio Mixer Nathan Dubin
- Executive Producer Adrea Lavezzoli
- Production Service Film Group/Atlanta
- Executive Producer Renee Poulin
- Head of Production Alexandra Wilson
- Executive Producer Nathan Miles
- Creative Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Art Director John O’Hea
- Group Creative Director Mike Czako
- Creative Director Ben Sweitzer
- Creative Director Sammy Glicker
- Associate Creative Director Diego Wortmann
- Associate Creative Director Erick Monero
- Art Director Riley Rawson
- Copywriter Danny White
- Group Executive Producer Christopher Colman
- Senior Producer Tom Meloth
- Line Producer Natalie Hill / (Producer - USA)
- DP Alwin Kuchler
- Assistant Editor Jonatas da Silva
- Post Producer Patricia Gushikuma
- Creative Brandon Thomas
- Line Producer Katarina Ireland
Picking up where the first let off, we next see the couple, now driving a Sportage HEV with a turbo hybrid powertrain, continuing their adventure and celebrating life’s milestones along the way.
“Sportage is Kia’s longest-running nameplate for a reason, because it is the perfect SUV for every driver regardless of life stage,” said Russell Wager, vice president, marketing, Kia America. “With its class-leading interior space, advanced driver assistance features, a tech-forward cabin and available electrified powertrains, Sportage is built for anything people might encounter on the road of life.”
In addition to the 30-second broadcast spots, making their debut in July, the campaign includes 15-second shorts, digital, print and out-of-home components as well as paid social media including social skins and banners ads across a variety of platforms including: TikTok, Pinterest, Meta, Reddit and Snapchat.
