Knucklehead launch in-house AI Studio AIRHEAD

Led by award-winning director Chris Hewitt, AIRHEAD is powered by Knucklehead’s team of experienced AI-upskilled commercial Directors, AI artists and technologists.  

With a couple of commissioned AI jobs under their belt already, AIRHEAD can work within any genre and implement AI at every stage - whether it’s a fully AI project, or one that combines AI, live action or stock.

AIRHEAD’s first AI job was The Pentathlete for MG, which seamlessly blended AI with live action footage to launch the brand’s new EV (the MGS5) across TV, Online and Cinema. This led to a curiosity to dive deeper and enjoy AI as a tool which can expand creativity, add scale and improve workflow within commercial production.  

Knucklehead MD Tim Katz said: “AI is obviously not the only answer, and it’s not going to replace the film making skills we’ve all developed over our careers. But it is increasingly one of the answers to future proofed commercial production, and we are genuinely excited in what we can offer.  We’re confident we can help with some of the conversations agencies have been having with clients about how and when to use AI tools, and we’re keen to share what we’ve learned and chat through how we can work with you.”