Lenovo Legion deals with some boss level action
A Running Commentary launch a full-throttle cinematic campaign for Lenovo Legion, delivering a visceral take on their brand platform: “Reach Your Impossible.”
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A Running Commentary launch a full-throttle cinematic campaign for Lenovo Legion, delivering a visceral take on their brand platform: “Reach Your Impossible.”
Directed by latest signing Eric Lynne, Always Get Back Up throws you into the relentless, emotional rollercoaster of a gamer facing defeat after defeat, and refusing to stay down. It’s bold, high-octane, and unapologetically immersive.
Crafted in close collaboration with the amazing team at Design Bridge and Partners, this global campaign was built for cinema, online, TV, and social, designed to resonate on every screen in up to 180 markets globally, with a hero long form version also produced.
Co-founders and Executive Producers of A.R.C, Alex Bedford and Ben Parkin: “It was one of the projects that lands in your inbox and you brim with excitement from the word go. Genuinely. Gamers battling game bosses smashing shit up in the real world…yes please”.
Credits
View on- Agency Design Bridge/London
- Production Company A Running Commentary
- Director Eric Lynne
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Credits
View on- Agency Design Bridge/London
- Production Company A Running Commentary
- Director Eric Lynne
- Production Design Studio Augmenta
- Editing Church Edit
- Post Company We Are Covert
- Color Company Electric Theatre Collective
- Sound Design Wave Studios/London
- Production Service Company Solent Film
- Senior Designer Dan Cramer
- Creative Director Alessandro Foschini
- Executive Producer Christine Alexandra Richter
- Senior Producer Jane Rattle
- Senior Producer Shelley Miller
- Senior Editor Benedetto Infantino
- Executive Producer Alex Bedford
- Executive Producer Ben Parkin
- Producer James Fuller
- DP Russ Fraser
- Editor Mah Ferraz
- Executive Producer LauRenn Reed
- Head of Production Elyse Robinson
- Producer Kylie DeVries
- Creative Director Simon Dewey
- VFX Supervisor Hasan Khan
- Executive Producer Ben Dubois
- Head of Production Anna Williamson
- Senior Producer Kirsty Ratcliffe
- Producer Rebecca Traversi Townsend
- Colorist Jason Wallis
- Producer George Blomiley
- Head of Production Oliver Whitworth
- Sound Designer Munzie Thind
- Producer Hils Macdonald
- Producer Adriana Yurukova
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Credits
powered by- Agency Design Bridge/London
- Production Company A Running Commentary
- Director Eric Lynne
- Production Design Studio Augmenta
- Editing Church Edit
- Post Company We Are Covert
- Color Company Electric Theatre Collective
- Sound Design Wave Studios/London
- Production Service Company Solent Film
- Senior Designer Dan Cramer
- Creative Director Alessandro Foschini
- Executive Producer Christine Alexandra Richter
- Senior Producer Jane Rattle
- Senior Producer Shelley Miller
- Senior Editor Benedetto Infantino
- Executive Producer Alex Bedford
- Executive Producer Ben Parkin
- Producer James Fuller
- DP Russ Fraser
- Editor Mah Ferraz
- Executive Producer LauRenn Reed
- Head of Production Elyse Robinson
- Producer Kylie DeVries
- Creative Director Simon Dewey
- VFX Supervisor Hasan Khan
- Executive Producer Ben Dubois
- Head of Production Anna Williamson
- Senior Producer Kirsty Ratcliffe
- Producer Rebecca Traversi Townsend
- Colorist Jason Wallis
- Producer George Blomiley
- Head of Production Oliver Whitworth
- Sound Designer Munzie Thind
- Producer Hils Macdonald
- Producer Adriana Yurukova
Whether it’s pushing for the next level in a game, chasing competitive dreams, or building a content channel from your bedroom, Always Get Back Up is a love letter to the relentlessness and passion of Gen Z gamers. It’s cinematic, adrenaline-fuelled, and driven by the community-first spirit that defines Lenovo Legion.
Marta Swannie, Creative Partner at Design Bridge "For this campaign, we envisioned making an epic, cinematic action film that truly captured the struggle of our hero gamer. Under Eric’s brilliant direction, A.R.C and the entire team brought that vision to life in spectacular fashion!"
Bringing the film to life was a global effort led by top-tier talent. Cinematographer Russ Fraser delivered his signature style on epic proportions, through a gauntlet of complex set-ups. On-the-pulse production design duo Studio Augmenta and their impeccable design eye turned a student flat set into a full-blown warzone, complete with fiery portals and smashing walls that blurred the line between set and spectacle.
The cut came together with editor powerhouse Mah Ferraz at Church Edit, while Wave Studios crafted a visceral soundscape that hits where it hurts. VFX house Covert brought boss-level monsters to life, and Jason Wallis at Electric Theatre Collective sealed the look with a crisp, cinematic grade.
Tying it all together? The track Big Dawgs by Hanumankind (Universal Records), an all-out anthem that fuels every frame with swagger and attitude.
The result is a high-impact, tightly orchestrated piece that blends expressive direction, layered storytelling, a crashingly beautiful lead performance by Ezrae Maye, and just the right amount of total utter destruction. Parkin and Bedford: “It was shot over four intensive days with our trusted production partners at Solent. The shoot was a logistical beast. Wire stunts, choreographed camera moves, coordinated practical effects, and enough gaming-inspired demolition to make any insurance adjuster sweat – it was a true test of ambition and teamwork”
“Always Get Back Up also marks our first collaboration with Eric Lynne since he joined A.R.C in November, and we couldn't have asked for a more explosive debut. He brought his trademark mix of sharp storytelling, rigorous detail, and sheer creative firepower to every moment.”
