McDonald’s Canada serves up The Grinchiest Meal
Last year in Canadaville, the Grinch sought to ruin the holiday season, using his typical mischief to mess up McDonald’s meals.
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Last year in Canadaville, the Grinch sought to ruin the holiday season, using his typical mischief to mess up McDonald’s meals.
His plan was foiled, as people loved his Dill Pickle McShaker fries and mismatched socks, and the meal sold out in just two weeks. This year, he is back and has expanded his mischief to the US, Australia, and Europe!
Here in Canada, he is feeling more mischievous than ever with his new meal, The Grinchiest Meal.
The Grinchiest Meal will be offered in McDonald’s restaurants around Canadaville starting December 2nd. Each meal comes with a choice of a Big Mac, 10 pc. McNuggets with Sour Cream ’N Onion Flavoured Sauce, or a McVeggie, with a side of Who Hash Bites and a medium drink, and new mismatched socks, all enclosed within a bundle box that evokes a present in leftover wrapping paper. Outside of his official meal, he’ll also appear on a McDonald’s Happy Meal, McCafé cups and McFlurry cups.
Credits
View on- Agency Wieden + Kennedy/Toronto
- Production Company Alfredo Films
- Director Jesse James McElroy
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Credits
View on- Agency Wieden + Kennedy/Toronto
- Production Company Alfredo Films
- Director Jesse James McElroy
- Ad Agency Cossette Communication/Montreal
- Ad Agency Accenture Song/Montreal
- Executive Producer Holly Rowden
- Editorial DAYDREAM
- Editor Red Barbaza
- Post Producer Dez Bailey
- Executive Producer Ainslie Thomas
- Assistant Editor Erick Valentic
- Assistant Editor Jax Guillen
- VFX The Vanity
- VFX Supervisor Josh Clifton
- VFX Artist Sean Cochrane
- Executive Producer Kayla Baxter
- Senior Colorist Andrew Exworth
- Audio Post OSO Audio
- Sound Designer Harry Knazan
- Sound Designer Omid Geadizadeh
- Executive Producer Lauren Dobbie
- Global Executive Creative Director Eric Helin
- Creative Director Paddy Treacy
- Creative Director Alex McClelland
- Art Director Nikki Vandervelde
- Copywriter Mikayla Dumas
- Design Lead James Hughes
- Designer Brandon Ong-Sy
- Global Head of Integrated Production (HP) Nick Setounski
- Global Executive Producer Kristen Johnson
- Executive Producer Monika Ghobrial
- Senior Producer Joyce Lee
- Senior Creative Services Producer Sophie Turk
- Creative Services Producer Joe Piro
- Creative Director Marc-Andre Vigneault
- Copywriter Clement Ginon
- Copywriter Pierre-Luc Loranger
- Art Director Francois Hiron
- Producer Laurence Houle
- Senior Creative Director Cale Jones
- Copywriter Leo Ding
- Art Director Sydney Gittens
- Art Director Julia McRae
- Producer Jeff Darragh
- Production Designer Jeremy MacFarlane
- DP Christopher Mably | (Director/DP)
- Assistant Editor Andy Ngueyn
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Credits
powered by- Agency Wieden + Kennedy/Toronto
- Production Company Alfredo Films
- Director Jesse James McElroy
- Ad Agency Cossette Communication/Montreal
- Ad Agency Accenture Song/Montreal
- Executive Producer Holly Rowden
- Editorial DAYDREAM
- Editor Red Barbaza
- Post Producer Dez Bailey
- Executive Producer Ainslie Thomas
- Assistant Editor Erick Valentic
- Assistant Editor Jax Guillen
- VFX The Vanity
- VFX Supervisor Josh Clifton
- VFX Artist Sean Cochrane
- Executive Producer Kayla Baxter
- Senior Colorist Andrew Exworth
- Audio Post OSO Audio
- Sound Designer Harry Knazan
- Sound Designer Omid Geadizadeh
- Executive Producer Lauren Dobbie
- Global Executive Creative Director Eric Helin
- Creative Director Paddy Treacy
- Creative Director Alex McClelland
- Art Director Nikki Vandervelde
- Copywriter Mikayla Dumas
- Design Lead James Hughes
- Designer Brandon Ong-Sy
- Global Head of Integrated Production (HP) Nick Setounski
- Global Executive Producer Kristen Johnson
- Executive Producer Monika Ghobrial
- Senior Producer Joyce Lee
- Senior Creative Services Producer Sophie Turk
- Creative Services Producer Joe Piro
- Creative Director Marc-Andre Vigneault
- Copywriter Clement Ginon
- Copywriter Pierre-Luc Loranger
- Art Director Francois Hiron
- Producer Laurence Houle
- Senior Creative Director Cale Jones
- Copywriter Leo Ding
- Art Director Sydney Gittens
- Art Director Julia McRae
- Producer Jeff Darragh
- Production Designer Jeremy MacFarlane
- DP Christopher Mably | (Director/DP)
- Assistant Editor Andy Ngueyn
The Grinch will be taking all of his previous chaos at McDonald’s Canada from last year and doubling it. This campaign will be shared on TVC with a :15s and a :30s (Directed by Jesse James McElroy from Alfredo Films), which introduces The Grinch’s factory, OOH featuring the Grinch’s graffiti over the beloved McDonald’s tagline, streaming radio/audio, and owned and paid social, with some bonus surprises along the way. All of these elements go back to our campaign fan truth: “McDonald’s is a place fans come to for joy.”
The Grinch will also be taking over the McDonald’s Canada Instagram with his ‘ 6-ish Days of Grinchmas’. From factory tours, a profile picture takeover, unveiling his meal, to a full on fashion-mag-worthy sock photoshoot, the Grinch has deployed a variety of tactics and stunts to promote ‘The Grinchiest Meal’ and entertain Canadaville throughout Grinchmas the holiday season.
“Creating a sequel to The Grinch was equally challenging as it was fun. Luckily, we got to work with a talented team who trusted us and brought our vision to lif,e” said Mikayla Dumas and Nikki Vandervelde, Copywriter and Art Director, Wieden+Kennedy.
