McDonald’s levels up with its side missions
Leo Burnett and Elliott Power romp through retro games in this stylish spot.
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Credits
View on- Agency Leo Burnett/London
- Production Company Love Song
- Director Elliott Power
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Unlock full credits and more with a shots membership
Credits
View on- Agency Leo Burnett/London
- Production Company Love Song
- Director Elliott Power
- Editing Final Cut/London
- Editor Amanda James
- Post Production Harbor Picture Company/UK
- Post Producer Hannah Jarrold
- Audio Post Harbor Picture Company/UK
- Sound Designer George Castle
- Sound Designer James Benn
- Chief Creative Officer Mark Elwood
- Executive Creative Director Andrew Long
- Executive Creative Director James Millers
- Creative Director Ben Hooper
- Senior Creative Matt Wood
- Senior Creative Tom Loveless
- Head of Design David Allen
- Designer Harry Ingrams
- Designer Natalie Shortt
- Designer Matt Slater
- Designer Joao Pereira
- Executive Producer Megan O'Hagan
- Producer Maeve McMahon
Show full credits
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Credits
powered by- Agency Leo Burnett/London
- Production Company Love Song
- Director Elliott Power
- Editing Final Cut/London
- Editor Amanda James
- Post Production Harbor Picture Company/UK
- Post Producer Hannah Jarrold
- Audio Post Harbor Picture Company/UK
- Sound Designer George Castle
- Sound Designer James Benn
- Chief Creative Officer Mark Elwood
- Executive Creative Director Andrew Long
- Executive Creative Director James Millers
- Creative Director Ben Hooper
- Senior Creative Matt Wood
- Senior Creative Tom Loveless
- Head of Design David Allen
- Designer Harry Ingrams
- Designer Natalie Shortt
- Designer Matt Slater
- Designer Joao Pereira
- Executive Producer Megan O'Hagan
- Producer Maeve McMahon
In the videogame world, completing Side Missions tends to help with world-building, XP farming, and secret unlocking. But are any of those as valuable as a satisfied appetite?
Promoting McDonald's new gamification endeavour, Leo Burnett and Love Song director Elliott Power have mined the arcade back-catalogue to bring to life numerous joystick-waggling references.
With a neat style that leans into the retro, with charming overlays hitting home the messaging, this campaign takes food cravings to the next level.
