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The shots Awards EMEA 2025 has unveiled its head judges – a line-up of ten creative figures tasked with leading the charge in celebrating the best in advertising craft across the region.

Spanning disciplines from animation and cinematography to music and copywriting, these category heads will guide the judging process and help ensure the work is evaluated with craft and creativity at its core.

Animation & VFX

Merna Karam – Art Director, Illustrator & 2D Animator, Zanad

Casting, Production Design and Styling

Alba Barneda – Global Head of Production, CANADA

Charity

Tamryn Kerr – Co-Founder and CCO, Hijinks

Cinematography

Sveta Aparina – Director of Photography

Concept & Copywriting

Seyoan Vela – CCO, Livingroom

Direction

Chris Watling – Founder & Partner, BABY TEETH

Editing

Adriana Legay – Editor, COLLECTIV / Final Cut

Music Video

Jack Howard – EP & Commercial Director, OkayStudio

New Director

Richard Adkins – Co-Head of Production, Wieden + Kennedy London

Use of Music & Sound Design

Michaël Sauvage – Sound Designer, Sauvage Sound Studios

Above [top to bottom, from left to right]: Merna Karam, Alba Barneda, Michaël Sauvage, Seyoan Vela, Sveta Aparina, Chris Watling, Adriana Legay, Tamryn Kerr, Richard Adkins, and Jack Howard.


Entries are now open, covering work released between 1 September 2024 and 31 August 2025. The early bird deadline is Friday 25 July, with final submissions due by 12 September.

These head jurors will be joined by a wider panel of industry experts and leading voices from across EMEA, which we’ll be announcing soon.

The shots Awards EMEA 2025 ceremony takes place on 19th November at The Londoner in Leicester Square.

Check out the full list of categories and entry criteria here.

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